Holiday Wishes Come True for Shoptopia Members at Forest City Shopping Centers

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Members can win a $500 gift card to their local shopping center to help make their Holiday extra bright this year.

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This year we felt it was important to reward our loyal shoppers, said Jane Lisy vice president of marketing, Forest City Enterprises.

Forest City Enterprises and national social shopping network Shoptopia launches The Holiday Wish List promotion at all their Shoptopia locations this Holiday Season. Shoppers at these centers will make their personal Wish List on Shoptopia consisting of items they want for the Holidays that can be purchased at their local Forest City shopping center through December 21, 2009. Selected wish lists will receive a $500 gift card from their shopping center to purchase their wish list for the Holidays.

“This year we felt it was important to reward our loyal shoppers, said Jane Lisy vice president of marketing, Forest City Enterprises. “Shoptopia allows us to reach out to shoppers in a meaningful way. We hope we can make a difference in our shoppers’ lives this holiday season.”

Shoptopia is a national social shopping networking website created by Mallfinder Network to connect shoppers of the center with others who share their passion for shopping, as well as retailers and other community groups. Designed for people who think shopping with friends makes a trip to the mall even better, Shoptopia is an online experience where shoppers exchange insights, receive special offers and deals from retailers, and plan their trip to the shopping center. It bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members share insights, product reviews and their passion for shopping across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at the retailers of their local shopping center.

“We launched Shoptopia to meet the needs of shoppers and connect them directly with brands, retailers and products available to them at their local shopping center,” said John Dee, president of Mallfinder Network. “Shoppers typically research and interact with products online before their shopping trip to the mall. This promotion enhances all aspects of that experience.”

Shoppers can go to http://www.shoptopia.com to select their favorite local shopping center. Joining Shoptopia is easy and free. Users sign up to create a profile and personalize their shopping preferences. They collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Members enjoy exclusive perks and deals from Shoptopia and their shopping center. Retailers build relationships with shoppers who frequent their stores and provide them with relevant product information and promotions.

Shoptopia has launched at The Shops at Wiregrass, Wesley Chapel, FL, Victoria Gardens, Ranch Cucamonga, CA, Simi Valley Town Center, Simi Valley, CA, South Bay Galleria, Redondo Beach, CA, The Shops at Northfield Stapleton, Denver, CO, The Orchard Town Center, Westminster, CO, Southlands, Aurora, Co, Antelope Valley Mall, Palmdale, CA; Boulevard Mall, Amherst, NY; The Promenade Bolingbrook, Bolingbrook, IL; The Mall at Robinson, Pittsburgh, PA; Charleston Town Center, Charleston, WV; The Mall at Stonecrest, Lithonia, GA; Promenade Temecula, Temecula, CA; Galleria at Sunset, Henderson, NV; and Short Pump Town Center, Richmond VA.

About Forest City
Forest City Enterprises, Inc. is an $11.7 billion NYSE-listed national real estate company. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.

About Shoptopia and Mallfinder Network
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 260 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Network, please visit http://www.mallfinder.com. Experience Shoptopia at http://www.shoptopia.com.

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