Powers Utilities Price Comparison for MSN

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Price comparison site has built on the insurance success of its white label partnership with MSN and will now provide its utilities comparison service under a new white label agreement.

This deal builds on our previous partnership with BeatThatQuote, which led to a 400% increase in revenue generated from insurance products. We’re delighted to continue to build on this relationship with this new campaign, the award winning price comparison site announces it will provide its utilities comparison service under a white label agreement to Microsoft’s internet portal, MSN. The service will enable MSN’s 29.8million* unique visitors to save up to £380 by switching to the best rates for gas and electricity.

This is an incremental win for, which already provides the insurance price comparison service for MSN in the UK.

Commenting on the news, Founder and Chairman John Paleomylites said, “This is a strategic win to provide an incremental service to MSN - one of the web’s consumer facing giants by any measure, made all the sweeter by the fact that we are replacing the incumbent supplier based on our performance in insurance. We feel this win validates our claim of being the market leader for the provision of financial and utilities content.”

Head of partnerships at MSN, Phil Coxon said, “At Microsoft Advertising, we’re passionate about collaborating with brands to create compelling advertising campaigns. By providing new and exclusive content that appeals to consumers, this partnership both enhances the overall MSN user experience as well as providing a great platform for BeatThatQuote to engage with their target audience on a meaningful level. This deal builds on our previous partnership with BeatThatQuote, which led to a 400% increase in revenue generated from insurance products. We’re delighted to continue to build on this relationship with this new campaign.” prides itself on its growing industry footprint as the white label partner of choice for leading web sites with recognisable brands that consumers trust and a service offer that is characterised by superior technology and transparent management reporting.

John Paleomylites added, “The strength and quality of our editorial content is another important component of our service for two reasons: Consumers appreciate the information because it helps contextualise their decisions, and relevant content adds significant value to our partners’ financial offering.”

*The MSN network has more than 528 million unique visitors worldwide with 29.8m unique visitors in the UK (81% of the UK online population). (ComScore Aug 2009)

Notes to editors:

About is a price comparison web site that helps people find the very best deals on a range of financial products and services that includes mortgages, credit cards, loans, home and car insurance, annuities and investments. In 2008, extended its offer to include utilities, travel and shopping price comparison. is an independent company owned by the people who work there. In April 2008 it was voted number one in the ‘Start-Ups Top 100’ new companies. In 2006 it won the Growing Business Awards ‘Young Company of the Year’ award as well as being the NatWest Startups ‘Business of the Year’ and ‘Online Business of the Year’ winner. also reached the national finals in the Orange National Business Awards, and the HSBC Start-Up Stars awards.

Independent net ratings agency Nielsen Online announced in February 2008, that was the UK’s fastest growing web site in 2007, beating Facebook into second place. In January 2008 Comscore noted as one of the UK’s top 100 most visited web sites, and was listed as the UK’s fastest growing price comparison site in Q4 2008 (

About Microsoft Advertising:
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of our digital advertising businesses: our global media network that includes MSN, Windows Live, Office Live, XBOX, Bing, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN, adCenter, Microsoft Media Network, Massive and Microsoft Mobile Advertising, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit for more information.

For further information please contact:
The press office:
Narda Shirley +44 (0)7770 888318


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Narda Shirley
Gong Communications
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