Hamilton Beach Brands, Inc. Executes Sub-License Agreement with Melitta North America, Inc. to Launch Full Line of Coffee and Hot Beverage Appliances

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Hamilton Beach Brands, Inc., a leader in small kitchen appliances, has entered into a multi-year sub-license and distribution agreement with Melitta, North America, Inc., to create a unique line of coffee and hot beverage appliances.

Hamilton Beach Brands, Inc., a leader in small kitchen appliances, has entered into a multi-year sub-license and distribution agreement with Melitta, North America, Inc., to create a unique line of coffee and hot beverage appliances.

Hamilton Beach Brands, Inc., a leader in small kitchen appliances, has entered into a multi-year sub-license and distribution agreement with Melitta, North America, Inc., to create a unique line of coffee and hot beverage appliances. Melitta is well known for its premium line of coffee and coffee filters. The agreement will allow Hamilton Beach to develop, market and sell Melitta branded appliances throughout the United States, Mexico and the Caribbean. Product launch is currently planned for early 2010.

“We are pleased to have the Melitta brand as a license partner and believe our collaboration will leverage Melitta’s existing expertise and brand assets. Melitta has clearly established itself as a leader in premium coffee products, is the worlds largest supplier of coffee filters, and we are thrilled to be working closely with them to develop a line of coffee and hot beverage appliances,” said Scott Tidey, vice president, North America sales and marketing, Hamilton Beach Brands, Inc. “We look forward to offering appliances that match the quality, tradition and passion Melitta is known for around the world and see the partnership as a significant growth opportunity for Hamilton Beach.”

“Melitta has a long and rich history of providing consumers with premium coffees and coffee filters of the highest quality. As a company, quality is our number one objective,” said Chris Hillman, vice president of marketing, Melitta USA. “We chose Hamilton Beach to be our partner on our electrics business because they too have a strong focus on quality and the consumer. In addition, our corporate cultures are quite similar. We look forward to a long and fruitful relationship with Hamilton Beach.”

About Hamilton Beach Brands, Inc.
Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household appliances, as well as commercial products for restaurants, bars and hotels. Headquartered in Richmond, Virginia, Hamilton Beach Brands, Inc. is a wholly-owned subsidiary of NACCO Industries, Inc. (NYSE: NC). Information on innovative Hamilton Beach®, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial, eclectrics®, and Traditions by Proctor Silex® products can continue to be found online at http://www.hamiltonbeach.com, http://www.proctorsilex.com and http://www.commercial.hamiltonbeach.com.
About Melitta
For over 100 years, Melitta has dedicated itself to providing the ultimate coffee experience with its premium line of coffee, coffee filters and high quality coffee makers, bringing European indulgence to life. The company was founded in 1908 by Melitta Bentz, after receiving a patent for her two-part coffee filtering system of a filter and filtration paper. The filter system was the first to successfully remove coffee residue in the brewing process revolutionizing the way coffee was brewed. Melitta USA, Inc., part of the privately held Melitta Group in Minden, Germany, is headquartered in Clearwater, Florida. For more information, visit http://www.melitta.com.

Media Contact:
Mary Beth Perreault
Hamilton Beach Brands, Inc.
804-418-8868
marybeth.dukes(at)hamiltonbeach(dot)com

Donna Gray
Melitta USA, Inc.
727-524-4816
dgray(at)melitta(dot)com

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