Victrex Expands Global Footprint, Padmini Petroplast Appointed Distribution Partner in India

Share Article

Victrex is entering the India market in an aggressive strategic move designed to expand the company’s global footprint and extend market reach into one of the world’s most rapidly emerging industrial markets.

Victrex Polymer Solutions has appointed Padmini Petroplast Pvt., Ltd. as its distribution partner in India.

With the infinite potential in the market and the strong support from Padmini, we expect that our business will grow fast after several years of investment in India.

Victrex Polymer Solutions, a division of Victrex plc, a leading provider of high performance polymers including VICTREX® PEEK™ polymer, VICOTE® Coatings and APTIV™ films, has appointed Padmini Petroplast Pvt., Ltd. as its distribution partner in India. Victrex is entering the India market in an aggressive strategic move designed to expand the company’s global footprint and extend market reach into one of the world’s most rapidly emerging industrial markets.

Victrex anticipates good growth potential of its VICTREX PEEK polymer business in India. The country is very strong in the automotive, industrial, textile and nuclear industries. Earlier in 2009, Victrex opened an office in Mumbai to concentrate on new market development, but found that the vast size of India and the fact that the country’s manufacturing bases are scattered around the nation made it necessary to appoint a distribution partner. By appointing Padmini, Victrex has moved to ensure that its prospects and customers in India receive the highest level of customer support. Victrex’s customer-centric approach to everything that it does has played a significant role in building its reputation for industry-leading customer service in the markets that the company currently operates in.

Padmini Petroplast will commence distribution of Victrex Polymer Solutions’ comprehensive portfolio of high-performance thermoplastics in India from January 2010. Established in 1999, Padmini Petroplast is headquartered in Mumbai and has sales offices in Biwandi, Pune, Daman, Bangalore and Chennai. The wide regional spread of its sales force means that Padmini is very well positioned to serve Victrex’s customers in India and to raise market awareness of the significant performance advantages that VICTREX PEEK polymers offer due to their inherent mechanical properties. Padmini is dedicated to the sale and distribution of engineering thermoplastics, such as POM, PBT, PPS and PA. Meeting the high performance thermoplastics materials requirements of India’s automotive, textile and industrial sectors is the company’s core strength. Padmini anticipates that it will be able to identify new applications for VICTREX PEEK polymer in these markets.

Commenting on his company’s strategic partnership with Victrex, Mr. Prakash G. Shah, Managing Director for Padmini said, “India is a very big country and many foreign companies are coming in. We view this as an advantage since many Indian customers are looking for foreign suppliers and partners, and we see this partnership with Victrex as an opportunity to realize synergies to grow in the market. While a new material for us, we see a lot of potential to grow the market for VICTREX PEEK in India.”

With the appointment of a local distribution partner that is familiar with the region and its target markets, Victrex has gained the support necessary to grow its VICTREX PEEK polymer business and realize the full potential of India’s strengthening industrial manufacturing capabilities. For example, one application area that can benefit from the deployment of VICTREX PEEK polymers is compression molding. This is one of India’s key industries, with local molding processors machining a wide range of components and parts for export to regions such as Asia, Europe and the United States.

“By leveraging Padmini’s experience dealing with the other engineering plastics, we expect they can secure a high level of VICTREX PEEK business.” said ST Namgoong, the Marketing Manager of Victrex Asia Pacific. Namgoong continued, “With the infinite potential in the market and the strong support from Padmini, we expect that our business will grow fast after several years of investment in India.”

For further information, visit Victrex Website (http://www.victrex.com)

About Victrex
Headquartered in the UK, Victrex plc is an innovative leading manufacturer of high performance materials, including VICTREX® PEEK™ polymer, VICOTE® Coatings and APTIV™ film. These materials are used in a variety of markets and offer an exceptional combination of properties to help processors and end users reach new levels of cost savings, quality, and performance. All Victrex material production comes under Victrex’s ISO 9001 quality registration.

VICTREX® is a registered trademark of Victrex Manufacturing Limited in the US, European Community and elsewhere. PEEK™, APTIV™, PEEK-ESD™, T-Series™, PEEK-HT™, ST™ and WG101™ are trademarks of Victrex plc. VICOTE® is a registered trademark of Victrex plc in the US, European Community and elsewhere.

About Padmini Petroplast Pvt., Ltd.
Established in 1999, Padmini Petroplast Pvt. Ltd. is dedicated to the sales and distribution of engineering thermoplastics. The company’s founder Mr. Prakash G. Shah successfully ventured into the plastics industry in 1992, when he began commodity trading of plastics raw materials. Today Padmini Petroplast is the authorized distributor of engineering thermoplastics for a number of leading global manufacturers. For more information, please visit http://www.padminipetroplast.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Liat Egel
Victrex
770-522-0764
Email >
Visit website