Siteimprove Announce New SiteAnalyze Features to Enable Local Councils to Reduce Costs and Improve Front Line Public Services

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Siteimprove, a leading provider of web management and analytics tools to the UK public sector, today announce a range of new features for their SiteAnalyze web analytics service. The new User Journeys, Bounce Rates and Click Info features focus on userbility and enable webmasters to improve front line public services.

Siteimprove, a leading provider of web management and analytics tools to the public sector, today announce a range of new features for their popular SiteAnalyze web analytics service.

Morten Ebbesen, Siteimprove Managing Director says, “The Pre-Budget announcement by Alistair Darling has put pressure on local councils to cut costs without lowering service levels and there is no doubt that achieving this will be a major challenge.” Ebbesen continues, “We believe councils can learn from the business community that reducing costs and improving performance of front line public services can be achieved using the same value management and lean methods found in the best of industry.”

David McCormick, Siteimprove UK Director comments, “SiteAnalyze has been strengthened with the new User Journeys features which enable webmasters to monitor which pages of their website are most popular and ensure short cuts and links are made available on the home page, so visitors can find the information they need with just one click. Our tools aim to make the self-service web experience a quick and easy way of obtaining public sector information.”

Data collected by Socitm Insight, the research arm of Socitm, the association for ICT professionals working in the public sector shows that the web is local authorities’ cheapest and most popular service delivery channel, but it’s also currently the least successful with between 10% and 40% of web enquiries ending in failure.

Socitm Insight figures show that a web transaction costs just £0.27, compared to £3.22 for a telephone call and £6.56 for face-to-face contact with a member of the public. These figures clearly demonstrate it’s paramount that local councils embrace new technology to save money and improve the service they provide to the public.

Private businesses have successfully used the internet to reach more and more customers without increasing their customer service teams. Local councils must do the same, which is where affordable and easy to use web analytics tools like SiteAnalyze and the User Journeys feature become a must have in any webmaster tool box.

About Siteimprove

Established in 2003, Siteimprove is a leading provider of web management and analytics tools. With UK headquarters in Bishop´s Stortford, Hertfordshire, Siteimprove offer a range of cost effective, easy-to-use services that enable organisations to reduce costs by freeing up staff time, improve website quality and exceed the increasingly high expectations of modern organisational websites.
The rapidly growing list of more than 650 organisations worldwide using Siteimprove services include both local and central government agencies, libraries, universities, and companies within the private sector.

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