Getting a call from Bill Cosby has not only delighted fans, but it has generated a great deal of buzz leading up to the game.
Indianapolis, Ind. (PRWEB) December 29, 2009
As the Temple University Owls prepare to face off against UCLA in the EagleBank Bowl on Dec. 29, the team is making sure one voice is heard loud and clear before the big game – renowned comedian, Bill Cosby.
Dr. Cosby, a former Temple running back, recorded an energetic call to 15,000 fans using permission-based Vontoo voice broadcasting. With his distinguished voice, Cosby passionately encourages fans to attend what is the university’s first bowl game appearance in 30 years. True to his comedic ways, he even toots a pretend horn at the end of the call and reminds the fans to don Owls’ colors cherry and white.
“Vontoo enabled us to reach our fans in such a powerful way,” said Scott Walcoff, Assistant Athletics Director for Marketing and Promotions. “Getting a call from Bill Cosby has not only delighted fans, but it has generated a great deal of buzz leading up to the game.”
Not only has Vontoo allowed Temple to communicate with local fans, they’ve also been able to reach out to alumni that are located in other parts of the country. “We don’t have the budget to advertise on a national scale so when our alumni move out of state it’s difficult to reach them,” said Walcoff. “But with Vontoo, we can cost effectively reach our audience no matter where they live. That’s huge.”
In addition to the voice messaging capabilities that Vontoo provides, they also offer a robust tracking system. For the first time, Temple can see how successful their marketing initiatives are. They can see what numbers of calls were answered live, what calls went to voicemail and for how long listeners were engaged.
“This tool allows us to better understand our fans and see how different communications resonate with them,” said Walcoff. “It’s incredible how much stronger a call is than say a flat piece of direct mail. We won big when we selected Vontoo.”
To learn more or set up a demo of Vontoo’s products, go to http://www.vontoo.com or contact Nick Murray, Vontoo Senior Sales Executive, at 317.218.1952.
About Vontoo, Inc.
Vontoo brings the power and emotion of the human voice to phone broadcasting. The world’s first permission-based, voice messaging system enables you to create, send and track targeted phone broadcasts. Vontoo is accessible over the Internet, and can instantly send automated calls to help clients reduce costs, collect cash faster and enhance customer relationships. Vontoo is funded from multiple sources, including private investors and venture capital firm, EDF Ventures. Vontoo is privately owned and headquartered in Indianapolis. For media inquiries, contact Chris Iafrato of Vontoo at 317.218.1957. To learn more, go to http://www.vontoo.com.
About Temple University
Temple University is a comprehensive public research university with more than 36,000 students. It is comprised of seven campuses within Pennsylvania and worldwide, and has been consistently recognized as one of the most diverse universities in the nation. Temple has been creating knowledge, improving lives, and engaging the community for nearly 125 years. Temple’s superb faculty and broad curriculum of over 300 academic programs provide superior educational opportunities for talented and motivated students without regard to their status or station in life.