Unwrap a Virtual Gift this Christmas: Pull a Wishbone or Share Eggnog on iPhone

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UK technology company Little World Gifts believes that 2009 will be the first year that there's no need for wrapping paper - because now you can send digital gifts to your friends wherever they are. The company's Christmas app for iPhone is available now for free from the iTunes App Store, and features 3D virtual gifts ranging from wishbones and eggnog to reindeer and rocking horses.

UK technology company Little World Gifts believes that 2009 will be the first year that there's no need for wrapping paper - because now you can send digital gifts to your friends wherever they are. The company's Christmas app for iPhone is available now for free from the iTunes App Store, and features 3D virtual gifts ranging from wishbones and eggnog to reindeer and rocking horses.

Virtual gifts have been popularised by social networks like Facebook - which makes $40million/year from the items - but going mobile gives such gifts a whole new lease of life. The iPhone application does connect with Facebook though, meaning that even those without an iPhone can join in the fun. Little World Gifts co-founder Katie Lips said:

"Getting an unoriginal, boring Christmas gift is rubbish (no one wants socks!), and it's the same with virtual gifts - a lifeless drawing of a cupcake is no fun. So we're redefining virtual gifts as people know them with a boutique store of festive trinkets, curios and delights. We've gone for some slightly off-the-wall things like a dancing rock 'n' roll Santa to Christmas classics like a tin soldier that really drums! You can play with them all, and some even have hidden seasonal surprises."

Every user gets a randomly selected free gift to play with and/or send when they first use the app. The full selection available includes:

"Bah, Humbug" - even Scrooge will crack at smile at this Victorian prank.
"Neveready 4xAA" - because you always need batteries on Christmas morning!
"Deck The Halls" - gorgeous tree ornament to suit every home.
"Candy Man Can" - a sweet stocking-filler.
"Merry Dairy Christmas" - no festive gathering is complete without eggnog!
"Little Drummer Boy" - tin toy based on the traditional tale.
"Very Vixen" - a gorgeous reindeer too pretty for pulling Santa's sleigh.
"Ring-In The Season" - classy-yet-kitsch jewellery for festive romantics.
"Wish You Were Here" - a wishbone so you can share the luck with absent friends.
"Christmas Rose" - a beautiful winter bloom to help love blossom.
"Oh, Christmas Tree" - jolly centrepiece small enough for the cosiest home.
"Lonely This Christmas" - let The King help send your season's greetings
"Rockin' Christmas" - a classic wooden toy.
Plus some festive secrets coming soon...

Gifts are available on three prices tiers (99¢/59p, $1.99/£1.19 and $3.99/£2.39) via your iTunes account, meaning there's no need to enter payment details. Users can then send these purchases to a friend or, just like with real Christmas shopping, can decide they'd rather keep it for themselves! Early in the new year Little World Gifts will also launch a range of branded goods for an international charity

Entering a market for virtual goods estimated to be worth $1billion/year, the app is a preview of the full Little World Gifts experience which will launch in 2010. The company is currently developing further high profile regional, national and global location-based marketing partnerships based around the virtual gifts concept, and will be the destination for iPhone virtual goods in 2010.

http://littleworldgifts.com
http://www.itunes.com/app/littleworldgifts

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Jonathan Deamer
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