Datactics Publishes White Paper on Master Data Management (MDM)

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Datactics, a world leader in Data Quality has today published a new White Paper following extensive research into the operational impact of poor Data Quality. The document covers the issue and also considers ‘Master Data Management’ and ‘Data Quality’ approaches to reducing the impact of poor quality data on organizations.

Jon Brooks, CEO of Datactics said, "The issue of Data Quality for core data is becoming more and more critical. This White Paper is provided to the marketplace to help all organizations better consider how to approach this complex and costly problem."

Datactics, a worldwide leader in Data Quality, has today published a new White Paper on its website.
The White Paper considers the impact of poor quality data on organizations as they develop and grow.

The reality today is that all organizations accumulate data. The accuracy and availability of that data has considerable impact on organizational efficiency, performance and competitiveness. As more and more data is held, the quality of that data becomes increasingly vital. The lack of quality data becomes an ever more complex challenge to be addressed.

Master Data is the critical data which is used across an organization in a number of different systems. It is the core data that enables the organization to function. Today, most organizations have several data sources and multiple copies of data and this leads to inaccuracy, complexity and reduced trust in that data. This is not an IT consideration or issue. It is a business challenge facing every organization in both the public and private sector as they strive to improve service, revenues and overall performance.

Master Data Management (MDM) is a set of activities, methods and techniques which combine to ensure the highest level of accuracy and quality in critical organizational data. When combined with new generation Data Quality tools from Datactics the highest level of efficiencies and value can be gained.

The White Paper addresses the ways in which data becomes compromised through errors or inconsistencies. It looks at traditional (IT oriented) approaches to addressing the issue. It describes and defines Master Data Management, giving examples of areas that can be addressed and improved through the use of MDM. The document provides guidance on creating, maintaining and monitoring Master Data. It then shows how user organizations can implement an MDM strategy quickly and at low cost by using Data Quality initiatives for MDM which will deliver substantial benefit in a matter of a few weeks.

Jon Brooks, CEO of Datactics said “The issue of Data Quality for core data is becoming more and more critical. User organizations and industry analysts are telling us just how big the challenge is becoming. Datactics provides industry leading tools to improve Data Quality and this White Paper is provided to the marketplace to help all organizations better consider how to approach this complex and costly problem in order to improve organizational performance”.

About Datactics
Datactics data quality solutions equip the business user to build a unified, enhanced and accurate view of product, supplier, customer and financial data. Use of Datactics reduces manual data cleansing time and costs, creating faster time to market, driving revenue as well as reducing risk and costs. The company specializes in industries such as distribution, retail and manufacturing.

Datactics has over 10 years experience in the data quality industry. The company has gained industry recognition as a visionary within the Gartner Magic Quadrant for Data Quality Tools since 2007. Datactics has been recognized by Bloor Research and also by Information Difference in its Data Quality Landscape Report. Datactics has a strong portfolio of Fortune 500 customers and other leading organizations, and a worldwide partner network.

For more information please contact us now on: USA + 1 312 291 4185 or UK + 44 (0) 28 9073 8854 or visit Datactics online at

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Carol Rossborough
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