Millennium Communications Helps Bass Shoes Step Up its Internet Presence

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Millennium Communications Worked With Harbor Footwear to Create a New Consumer Centric Bass Shoes Website.

“The new Bass Website was designed to simplify the consumer experience,” noted Millennium’s president, Patrick Macri.

G.H. Bass & Company, which ranks among the leaders in the U.S. casual footwear industry, has launched a new e-commerce site (http://www.bassshoes.com) designed by Millennium Communications (Syosset, NY). Bass Shoes, a heritage brand of Phillips-Van Heusen Corporation, is being marketed through a special licensing/distribution agreement with Harbor Footwear (Port Washington, NY).

The new site was designed to help reintroduce the iconic shoe brand, known for quality and classic styling, to a whole new generation of online shoppers. Visitors can now find familiar classics like Weejuns and Sunjuns, as well as the new G.H. Bass Earth Footwear Collection –an assortment of eco-friendly leather shoes featuring recycled midsoles and outsoles, lead-free materials, reconstituted latex insole boards, and metal-free buckles, eyelets and shanks.

“The new Bass Website was designed to simplify the consumer experience,” noted Millennium’s president, Patrick Macri. “The enhanced functionality features a ‘My Account’ section and a superior online customer center that offers a diverse and intuitive array of features and customizable user preferences.”

Jason Lazar, Harbor Footwear’s Vice President of Operations is equally enthusiastic about the new site. "The new Bass site represents the most up to date and consumer friendly technology available in the market today. In addition, it allows for easy updating by our internal staff as well as the timely dissemination and interpretation of key sales date."

About Millennium Communications
Founded in 1993 and based in Syosset, New York, Millennium is a digital communications agency that merges inspired creativity with technical discipline. Specializing in website design, promotional and online marketing, e-commerce, e-business, mobile, SEO, interactive media, and social marketing campaigns as well as managed hosting, Millennium provides a range of solutions that deliver positive ROI for their clients.

About Harbor Footwear
Harbor Footwear Group, Ltd. & Affiliates is one of the leading design, distribution and sourcing companies operating in the fashion footwear industry today. In business since 1969, Harbor Footwear is the owner of the Giorgio Brutini, GBX, Impulse and Zengara brands and is the official licensee of Phillips-Van Heusen's Bass brand covering worldwide distribution and marketing for men's, women's and children's footwear.

About G.H. Bass & Company
Since its founding in Maine in 1876 by George Henry Bass, the Bass shoe brand has captured the essence of American casual and weekend footwear for women, men and children. A division of Phillips-Van Heusen Corporation, G.H. Bass & Company is today one of America’s top selling shoe and apparel brands, offering traditional New England style with an emphasis on quality leather and thorough workmanship.

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