San Diego, CA (Vocus) December 16, 2009
This year, the BBC News reported that consumers doing online shopping increased by 13%. This increase is a trend that market analysts have been observing since the Internet boom of the 1990s, and the volume of online shopping using big online catalogs is expected to continue to grow in 2010.
A new online retailer, USNavySEALStore.com, is aiming to change the way online shopping with big product catalogs is done. USNavySEALStore.com carries thousands of products related to the US Navy SEALs, with product lines ranging from fitness wear, swim wear and casual wear; jewelry, watches and accessories; books, games, music and DVDs; tactical gear; and even collectible Navy SEALs memorabilia.
To make online shopping easier for their customers, USNavySEALStore.com makes use of a special search engine that runs on an intelligent keyword tag filtration system. It literally drills down into a customer's search query by bringing up product with keyword tags that are possibly related to the customer's original search keywords.
For instance, if a customer clicks on the footgear category on the USNavySEALStore.com homepage, all the product categories with keyword tags related to footgear will come up. In this case, what will come up are keyword tags "military boots" and "tactical boots." The customer can drill down even further until he gets the exact product he is looking for.
This keyword tag filtration system that the USNavySEALStore.com search engine uses is very easy to use. It only takes a click of the mouse to get it working to refine a customer's search query.
The website also has an advanced search box for customers to use if they already know the product they wish to buy and do not have the time to browse extensively for other Navy SEALs products in the website. Just like any search box application, the customer only needs to enter the necessary keywords in the search box and then wait for the results to load.
In addition, the website aims to continue improving its services through customer feedback. USNavySEALStore.com also launched a Twitter site (http://twitter.com/usnavysealstore) and a Facebook fan page (http://www.facebook.com/pages/US-Navy-SEALs/91321459063) where customers can leave comments and opinions as well as stay updated with upcoming events and contests.
The growth of online shopping is largely due to the convenience that the Internet brings to consumers. Within a matter of seconds, anyone can get the products and services that they want through the Internet without having to leave the comfort of their homes. This is why many retailers are putting up websites to tap the online market and get their products to their customers instead of the other way around.
Many of these online retailers put up gigantic catalogs on their websites, featuring thousands upon thousands of products. They even put up flashy gimmicks that will get their customers staying longer at their store. However, it is a fact that big product catalogs do not always work in online shopping. If the products in an online store's catalog are not easily searchable, the customer will only get lost in the website and will not check out a single product.
More information on the products, services and promotions of USNavySEALStore.com can be found at usnavysealstore.com.