Fashion College Relaunches Website With Vibrant New Look and Navigation

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FIDM/Fashion Institute of Design & Merchandising recently relaunched fidm.edu with a vibrant new design and functionality. The new look is an extension of the fashion college’s continued commitment to creativity and evolving, dynamic curriculum.

“The images evoke an emotional response and really show the excitement of what’s going on at the school.”

FIDM/Fashion Institute of Design & Merchandising is in the process of a complete rearchitecture and redesign of their website fidm.edu. They recently gave their homepage a complete new look and navigational interface

The first thing you notice is the rotating photo gallery with images about campus life. Beginning with a gorgeous exterior shot of the Los Angeles campus, the gallery takes you on a tour of students at work on projects, FIDM’s DEBUT Runway Show, and shots of the other FIDM campuses in California. FIDM Website Executive Producer McKenna Rowe says, “The images evoke an emotional response and really show the excitement of what’s going on at the school.”

Another great new feature is the video gallery. FIDM has a really rich archive of videos, which are now available to view and share with friends. To assist in finding things easily, the videos are organized by Campus Life, Career Center, Industry Partnerships, Alumni, Project Runway, and more. They give prospective students a unique inside look at the FIDM experience, including the Admissions process where you learn how to choose the right major from among the fashion school's 7 design and 11 creative business majors.

Rowe says the new look is wrapped with a header and footer using a really vibrant color palette. “The FIDM branding is a lot stronger now across all of the pages of the site via the header,” she adds. “What we did was create navigational buckets so you can jump right into an area of interest with one click.”

Tamar Rosenthal, FIDM Publications Creative Director, says the new look is based on that of the catalog published earlier in the year, designed by Danielle Foushee. It captures “a sense of joy and an explosion of energy, which is really what the FIDM students are all about.” The new look embraces FIDM’s personality, which Rosenthal says is “incredibly adaptable, spontaneous, passionate, colorful, accepting, inclusive, genuine, and driven.”

FIDM Art Director and Website Lead Designer Glen Tagami says he was inspired by the “creativity that saturates the halls and walls of FIDM.”

Marcia Zellers, FIDM Director of Web Marketing, shares, “What we hope to reflect with the new site is that FIDM is the best place to study anything fashion-related.” FIDM has 18 majors that range from Fashion Design, Costume Design, and Textile Design to essential business programs such as Merchandise Marketing and Apparel Manufacturing Management.

FIDM Students have been raving about their love of the new design on Twitter and Facebook. One student tweeted, “Beautiful. Makes me so excited to be there.”

FIDM is in the process of a complete redesign and rearchitecture of the site. This was the initial rollout, with more to follow in 2010.

With four dynamic California campuses, FIDM/Fashion Institute of Design & Merchandising is the premier west coast fashion school, educating for careers in fashion, graphic design, interior design, and entertainment. FIDM’s graduates include renowned fashion designers like Monique Lhuillier, Emmy® and Academy Award® award-winning costume designers, top fashion industry executives, and entrepreneurs.

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Lisa Kloetzli
FIDM
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