We are very excited to be launching GOP.am. We expect the Republican and Conservative grassroots to adopt GOP.am as their primary link shortening service.
Washington, DC (PRWEB) December 15, 2009
Political Media Inc, a New Media consulting firm has just released GOP.am (http://gop.am) the first branded link-shortener in politics.
Larry Ward, President of Political Media, Inc said, “We are very excited to be launching GOP.am. We expect the Republican and Conservative grassroots to adopt GOP.am as their primary link shortening service.”
“Republican-led politics have dominated Twitter’s content since it’s inception. We believe this is a natural progression in political microblogging,” said Christopher Merola, Political Director of Political Media.
“Our data suggests that users are not particularly loyal or attached to one link-shortener over another. In contrast, online Republican activists have a strong emotional attachment to the Republican brand. GOP.AM provides an excellent tool for Republican activists to demonstrate brand loyalty,” Ward said.
GOP.am Version 1.0 features a link shortener, a toolbar bookmarklet, and widgets designed for use on right-of-center blogs and social networks. We expect to roll new features including link tracking in the first quarter of 2010.
Follow Larry Ward on Twitter: http://twitter.com/lward99