Optimum Rewards Gives Away $2,000 A Day

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20 Lucky Winners Can Cash In On $500 Gift Cards Just in Time to Shop for the Holidays

"Optimum Rewards gives Cablevision the opportunity to say ‘Thank you’ to our valued three-product customers, and we couldn’t think of a better way to say thank you during the holidays than by giving away ten thousand dollars,” said Gemma Toner.

Optimum Rewards, Cablevision’s popular customer loyalty program, is offering its members four opportunities a day to win a $500 gift card – just by playing a fun online game. Optimum Rewards members can play as much as they like and the members with the top four fastest recorded daily times will win gift cards worth $500 each day of the contest period. Now through Dec 18, 2009, Optimum Rewards members can login to http://www.OptimumRewards.com to enter and play the “$2,000 a Day Giveaway” contest.

“Optimum Rewards gives Cablevision the opportunity to say ‘Thank you’ to our valued three-product customers, and we couldn’t think of a better way to say thank you during the holidays than by giving away ten thousand dollars,” said Gemma Toner, Cablevision’s senior vice president of marketing and business development.

Optimum Rewards is a free program offering qualifying customers who have all three Optimum services an automatic monthly bottom-of-the-bill discount*. Customers who join the program also enjoy additional benefits, which include discounted and free movies at local cinemas, ongoing discounts at a variety of top area attractions, the opportunity to win unique experiences and savings from participating retailers.

Optimum Rewards program members must maintain iO TV®, Optimum Online® and Optimum Voice® at the required levels. Available to residential accounts in good standing only. Certain restrictions and blackout dates may apply to movie ticket offers and program discounts. No purchase necessary. Purchase will not increase odds of winning. Void where prohibited. Contest ends on 12/18/09. Open to Optimum Rewards members who are legal residents of NY, NJ, CT or PA, 18 years of age or older. For complete rules, entry details, prize descriptions and terms and conditions visit http://www.optimumrewards.com.

*Customers currently on a promotion will become eligible for the discount at the end of their promotion period.

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

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Sarah Chaikin
Cablevision Systems Corp.
516-803-2352
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