Signs of an Economic Recovery? Boot City Having a Banner Year Online

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Internet retailer of Lubbock, TX is having a banner year with December 2009 sales on pace to be 50% ahead of 2008 and at this pace will beat their 2007 internet sales records. The Increase in sales is attributed to lead vendor and Berkshire Hathaway Company Justin Brands delivering a fresh product line that met customers expectations for price and quality. Aggressive internet marketing is also credited for the great holiday season at Boot City

Our main vendors, like Justin Brands, did a great job adjusting their product lines to meet the new realities of the market., an independent western wear retailer in Lubbock TX, has experienced a 50% increase in internet holiday sales from a year ago.

Like most retailers, Boot City had a steep decline in Holiday sales in 2008 and the first half of 2009 was very slow but things are turning around for the Lubbock, Texas internet retailer.

Boot City attributes their rebounding success this year to two main factors. The first being their vendors, like Justin Brands (which is owned by Berkshire Hathaway), did a great job adjusting product offerings for greater appeal to consumers weary of spending. The second leading factor was an aggressive internet marketing campaign devised and executed by Pursuit Internet Marketing of Frisco, Texas and SEOTA, Pursuit’s search engine marketing arm.

Mr. Sanderson of Boot City put it this way: “We are happy to see sales rebound so robustly after the sudden disaster 2008. Our main vendors, like Justin Brands, did a great job adjusting their product lines to meet the new realities of the market. We focused our energy on customer service, SEO, and internet marketing and it paid off. We hope to keep the momentum going into the New Year.”

Popular boots this year are the Justin Boots Stampede Collection which offers Justin quality boots at a new, lower price point and the Nocona College Boots, a series of cowboy boots with embroidered logos of schools like TCU, Texas Tech and Oklahoma State University.

Boot City has seen internet traffic grow by 34% in December, a sales increase of 50% and an average order value rise by $20 per order, compared to a year ago.

When asked how important internet marketing was to the increase in holiday sales Mr. Sanderson said “I am glad the folks at Pursuit and SEOTA are not working for my competitors.”

Boot City also operates a large brick-and-mortar western wear store in Lubbock, TX as well as a holiday store.

Pursuit Internet Marketing, Inc and SEOTA are based in Frisco, TX and have clients seeing brisk holiday sales.


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William Hogsett
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