2M Realty Launches PreSEARCH™ for the Houston Real Estate Market

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2M Realty launches the PreSEARCH™ feature on its Houston real estate website. Website users can now utilize predefined real estate searches for the Houston Metropolitan Area. These are designed to maximize results while minimizing the time it takes to find the right property.

The PreSEARCH feature gives home buyers a shortcut to find the right property. It is designed to maximize results while minimizing search time.

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Technology is influencing many aspects of the Houston real estate market, but one of the most important factors is how the internet is affecting the way consumers search for homes. According to a 2009 survey conducted by the National Association of Realtors, more than 90% of real estate buyers start their search process on the internet, which is up 30% over the last six years, and most home buyers will spend up to two weeks searching online before contacting a real estate agent.

2M Realty understands the importance of the Internet as a real estate research tool. Consumers demand information that is relevant to their search needs, and they want it delivered quickly. Because of this, 2M Realty has filtered its Houston MLS data stream to create PreSEARCH™ templates that contain relevant results delivered with one simple click. These templates are defined by neighborhoods, property type, price range, days on the market, listing discounts, foreclosures, short sales, and more.

“The PreSEARCH feature gives home buyers a shortcut to find the right property”, said Mark W. Martin, principal broker for 2M Realty. "For example, if a real estate investor wants to find a home in the Kingwood real estate market that is discounted 5% or more from its original asking price …and has been on the market more than 6-months, they simply need to go to our Kingwood real estate page and click that PreSEARCH option at the top of the page."

According to Martin, this feature is being well received by website visitors to http://www.2mrealty.com. Since the website launched on July 1, 2009, through December 15, 2009, Google® Analytics shows monthly internet traffic is up more than 900% and the site is averaging over 275 unique visitors per day. Further, when comparing statistics from Alexa® , the average website visitor spends more than twice the time and has five times the page views on 2Mrealty.com when compared to other top ranked real estate office websites in the Houston market.

“We currently have PreSEARCH templates for the more popular areas and property types in Houston,” said Martin. “After 6 months on the Internet, we are only just beginning to understand our website visitors’ search patterns. As we continue to learn more about what the consumer wants from a real estate website, we will create new PreSEARCH templates in order to maximize their search results while minimizing the time it takes to find the right property.”

The PreSEARCH templates can be accessed on the home page of 2MRealty.com. They are available to both registered and non-registered users, but to see detailed property information a user simply needs to create a FREE ACCOUNT.

About 2M Realty:

2M Realty has simple goals in mind: Simplify the real estate process, reduce stress for buyers and sellers, earn client trust, and keep client trust. These simple but lofty goals are backed by over 20-years experience as a Texas real estate broker and Houston Realtor. To learn more about 2M Realty, visit 2Mrealty.com.


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Mark Martin
2M Realty
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