Social Entrepreneurs Launch National Public Awareness Campaign Aimed to Drive Social Change and Foster Entrepreneurship and Innovation Among Hispanics

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National Hispanic Entrepreneurs’ Organization Launch National Public Awareness Campaign as a part of their Outreach and Advocacy Initiative

The National Hispanic Entrepreneurs’ Organization (http://www.nheo.org ) officially announced today the launch of their inspiring National Public Awareness Campaign for 2010. NHEO was founded by Kenan-Flagler MBA and social entrepreneur Juan Pablo Giometti, who worked with faculty mentors from MIT, Tel-Aviv University, and Tuck School of Business, Kenan-Flagler MBA students, and successful entrepreneurs to build the organization. NHEO offers a wide range of developmental initiatives for minority entrepreneurs and has quickly grown within the North Carolina community within 2009, focusing on Leadership, Knowledge, and Enterprise Development, to achieve its mission. The National Public Awareness Campaign is an immediate call to action by the team of young social entrepreneurs as a part of their Advocacy and Outreach efforts. The organization has already received verbal endorsements from many influential community leaders, executive heads, government officials, and us representatives who all strongly believe in the NHEO message that entrepreneurial dreams can come true with the right support….Make it happen.

“I fully support the mission and philosophy of the National Hispanic Entrepreneurs Organization. I was very impressed by my meeting with them and look forward to working with them to meet their groundbreaking goals within the Charlotte community.” Stated US Representative Sue Myrick

The Communications campaign will include the launch of their new awareness video “Dreams” both in Spanish and in English that can currently be found at http://www.nheo.org. The video carries a powerful message that is expected to promote change and leverage social media aspects of the campaign. Additional campaign components include:

  • A NHEO Media Kit
  • A revised website with new photos and testimonials
  • NHEO merchandise such as T-Shirts, mugs and stickers
  • A Facebook fans page and Twitter account located at http://www.twitter.com/nheo
  • New Online Banners
  • NHEOTV YouTube Channel
  • Essays and Articles

“Our approach and programs have had great feedback and acceptance in 2009.” said Founder Juan Pablo Giometti. “Now it’s time to find additional community leaders, and let the nation learn about our vision and goals so that they can get involved and be part of our movement for social change.”

The National Hispanic Entrepreneurs’ Organization offers a wide range of developmental initiatives for minority entrepreneurs such as their NHEO Boot Camp and NHEO Challenge programs. They also most recently announced the launch of the Ambassador Program which will specifically focus on leadership development and the importance of community involvement. The program is now open and NHEO is currently accepting applications. Selected Ambassadors for the program will be announced within early February. Each volunteer will become involved in activities that include public speaking, facilitating host and discussion groups, and work to be a liaison between NHEO and their local community.

To learn more about the National Hispanic Entrepreneurs’ Organization please visit http://www.nheo.org or call (704) 909-7945.

About National Hispanic Entrepreneurs’ Organization

National Hispanic Entrepreneurs' Organization (NHEO), headquartered in Charlotte, N.C., was founded to empower Hispanic entrepreneurs, who are underrepresented in America. NHEO provides the know-how, networking, and mentoring resources to new and existing high-growth entrepreneurs through annual conferences, programs and web-based resources. NHEO has recent partnerships with Microsoft and PR Newswire, and since launching in 2009 the organization has helped entrepreneurs, service partners, investors, researchers and public policy makers in diverse industries and at all stages of development.

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Monique Tatum
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