For Dummies®, Frommer’s®, and CliffsNotes® Among New Licensed Products at Hong Kong International Licensing Show

Share Article

Wiley Publishing, Inc. will offer for license its bestselling brands, including For Dummies®, CliffsNotes®, Frommer’s®, and How to Cook Everything® at this year’s Hong Kong International Licensing show at the Hong Kong Convention and Exhibition Centre from January 11-13, 2010.

Wiley Publishing, Inc. will offer for license its bestselling brands, including For Dummies®, CliffsNotes®, Frommer’s®, and How to Cook Everything® at this year’s Hong Kong International Licensing show at the Hong Kong Convention and Exhibition Centre from January 11-13, 2010. Show attendees will be able to learn about licensing opportunities, hear about exciting new deals, view and interact with products, and discover how Wiley continues to build lasting success with licensed partners around the world. Here is a sampling of Wiley’s top licensed products. You can locate or “join” us at booth 3GF-13:


GPS Navigation For Dummies (GPS Navigation Ah Dai), Maylong Group

Maylong founder Ming Wang’s background in helping build the GPS technology for OnStar, partnered with For Dummies, the world’s most powerful reference brand, to design a new User Interface, friendly icons, and User Guide was a great recipe for success in the GPS navigation category. Released in the US in November 2007, the first GPS For Dummies personal navigation device was an instant success! GPS For Dummies debuted on Home Shopping Network November 8th and 9th, 2007. HSN sold over 5,000 units at $279 in just 30 minutes! Maylong made a second successful appearance on HSN in July 08. Maylong’s Father’s Day promotion at CVS Drugstore chain this past June was a big hit as sales of the GPS For Dummies device came in at 115% of plan based the previous year of Father Day sales at the chain. The GPS For Dummies line can now be found in a wide variety of retail channels. Wiley and Maylong are excited to announce the GPS Ah Dai will be releasing in China Q1 2010! Ah Dai – Making Everything Easier!TM

Acoustic Guitar For Dummies, M&M Merchandisers

Acoustic Guitar For Dummies was released July 2006 in the United States. After great success in the US, the Acoustic Guitar For Dummies launched during Q4 08 in France. It was also well received with strong sales in the French speaking territories. As of October 30th, 2009, the Acoustic Guitar Starter Pack For Dummies was rated the #1 beginner Guitar Pack on from August – November 2009!

Complete Line of Automotive Spray Cleaners, Auto Windscreen Wiper and Washer Kits, Auto Coolant Products, Automotive Air Conditioner Flushers and Cleaners Pour Les Nuls, SMB Auto

SMB’s complete line of automotive products is sure to keep your car running just as if you purchased it off the lot yesterday! These products are a huge success in France, Belgium, Switzerland, Luxembourg, and The Netherlands.

Sewing Patterns For Dummies, Simplicity Pattern Company

Sewing made simple with over 90 For Dummies patterns for men’s, women’s, girl’s and toddler’s apparel, teen fashions, accessories, crafts, costumes, home décor, and more – all from Simplicity Pattern Company.

Wine Selections For Dummies, Karadeci Group

This mix of affordable, high-quality, hand-selected wines from around the world will be available in grocery and specialty liquor stores. Karadeci’s wine selection program is designed to attract beginners who are interested in learning more about wine while developing their palates. The National Grocers Association congratulated Karadeci Group, LLC on being voted one of the “Top 3” New Products at this year’s convention!

Web Cam, Digital Camera, Digital Camcorder, and Portable Lighting Studio For Dummies, Sakar International

Chat with friends, include pictures and video with e-mail, or capture the moment! Includes For Dummies instruction manual and easy-to-use software for editing photos and video. Sakar also offers online auction products! Capture the perfect photo for successful online marketing and sales. Includes For Dummies book on online auctions.

Complete Haircutting Kit For Dummies, Wahl

Whether trimming, blending, tapering or creating a new look, The Complete Haircutting Kit For Dummies has everything from the guide combs to scissors. The kit also includes a durable case, blade oil, and cleaning brush. The Haircutting Kit includes an exclusive full color instruction booklet that gives you easy, step-by step instructions. Cutting techniques are clearly and simply stated with exceptional illustrations and photos.

Additional newly signed licensed products include: Guitar and Piano packaged CD-Rom and downloadable instructional software for use on PCs and Macs by eMedia Music, Internet security (anti-virus, anti-spyware, and anti-phishing) for PCs & Macs by CyberDefender, Web-based software for the management of tickets to live events by season ticket holders and suite owners, by SeatSub, and Fest-Noz Pour Les Nuls MP3’s and CD’s, by Keltia Musique.


Frommer’s Travel Accessories, Lug

From the business jetsetter to the everyday person, the Frommer’s line by Lug has travelers covered, offering a variety of 13 fashionable, contemporary accessories designed to withstand the wear and tear of any journey. Available in black, red, sage and taupe, items include: a hanging toiletry, day bag, backpack, travel wallet, money belt, luggage belt, luggage tag, netbook cases, laptop cases and fleece travel blanket and pillow sets. The line will debut in select US and Canada stores in February 2010, with retail prices ranging from $7.00 - $75.00.


CliffsNotes Digital Videos, Diorama, LLC

The classic study guide series is teaming up with Diorama, LLC, to produce digital videos on the topics of literary criticism, interpretation, and analysis via online download, online streaming, and DVD. The first 20 videos will be available on iTunes and other channels for download in August 2010.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Eric Holmgren
Visit website