Baby Boomer Holiday Gift-Giving Gets Easier With BOOMER Claus®

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BOOMER Celebration™ launches a registry-based website for Boomer gift-giving for Christmas 2009 called BoomerClaus.com

This Christmas BOOMER Claus, (http://www.boomerclaus.com) a new online registry site dedicated to Boomer holiday gift-giving, is offering visitors a chance to set up gift registries, share their gift ideas, buy popular gift cards, receive discounts on exciting products from partner brands and retailers, receive gift-giving tips, and much more. The site uses the Internet and the power of social media technology to connect Baby Boomers with family, friends and colleagues in celebrating holidays and milestones. The end result is a more organized Boomer shopper, and in turn, increased sales for participating brands and retailers. The registry not only makes holiday gifting easier and more hassle-free, but as "The Wish List for Grownups" it helps Boomers get the gifts they really want.

BOOMER Claus is a seasonal presentation of BOOMER Celebration™ – an online registry designed to organize Baby Boomer gift giving throughout the year. The brand is aligning with other online leading Baby Boomer sites like Boomer Life Magazine (http://www.boomerlifemagazine.com) and has affiliate sales program with many popular brands including Kmart, Target, World Market, Hammacher Schlemmer and Office Depot.

BOOMER Claus capitalizes on the growing gift card market, which leads the segment of the $81 billion prepaid card market and is expected to exceed $52 billion by 2012, according to a report from Packaged Facts. The site offers BOOMER Claus-branded VISA gift cards as well as cards from leading brands and retailer partners.

BOOMER Claus is a marketing program that addresses the valuable, Baby Boomer consumer target group by capitalizing on the power of online store registries. The value of the Boomerclaus.com website is that it builds a database of Boomer shopper membership; allows members, via the power of social networking, to engage in gift giving activities; and provides sales promoting information on participating retailers, malls, and sponsors/brands.

From social networks to many lifestyle and merchandising sites, catering to Boomers has become increasing important for brands and retailers. Why is so much of this targeting happening online? Interestingly, Boomers are more tech savvy than one might think. In fact, Boomers are embracing popular consumer technology applications nearly 20 times faster than younger generations. They are the fastest growing users of social networking sites and are increasingly reading blogs (2009 Consumer Electronics Usage Survey by Accenture).

Brands and retailers need BOOMER Claus, particularly this year with consumers focused on tight budgets. The year-end holiday season is the most important for U.S. retailers, during which businesses may ring up 40 percent or more of annual revenues in the weeks between the U.S. Thanksgiving holiday in late November and Christmas on December 25. BOOMER Claus acts as stimulus for sales (retail products and gift cards) in a tough economy by helping to direct its gift-registry users to the participating partner product/service sites and shopping mall retailers.

Baby Boomers (individuals born 1946-1964) are very influential consumers, according to Nielsen survey facts. Boomers spend about 5 percent more than the rest of the population and their generation accounts for about $230 billion in sales of consumer packaged goods. They tend to make more money and are less likely to feel the pinch of the weak economy, compared to consumers with more moderate income. Boomers are retiring in record numbers, but their spending habits aren't changing. Famous boomers include Barack Obama, Alec Baldwin, Heather Locklear, Bill Clinton, Al Gore, Bill Gates, Ozzy Osborne, George Clooney, Conan O’Brien, Oprah Winfrey, Steve Jobs, and the late Michael Jackson.

About BOOMER Celebration:
BOOMER Celebration™ is an online registry that utilizes the Internet and the power of social media technology to connect Baby Boomers with family, friends and colleagues in celebrating holidays and milestones throughout the year. BOOMER Claus® is one of the seasonal presentations and brands of Boomer Celebration.

Visit http://www.boomerclaus.com to learn more. Follow BOOMER Claus on Twitter: http://www.twitter.com/boomerclaus
Be a Fan on Facebook: http://www.facebook.com/BoomerClaus
Also, look for a “Boomer Claus mascot” at your local shopping center.

Media/Marketing Contact:
Steven Liberman
Venture Studios /Los Angeles
818 981 0718 / 310.289.2255

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