Joe Bloggs Boys Clothing Enters The Fast Lane

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Online fashion brand, Joe Bloggs Boys Clothing are set to sponsor the Autosport Awards in 2010.

Joe Bloggs is racing ahead of the competition in it's support of young racing talent and sponsoring the 28th annual Autosport Awards, taking place on 6 December at a glittering ceremony at Grosvenor House Hotel on London's Park Lane.

The awards are a highlight in the motor racing calendar and six of Britain's leading young drivers will be in the running to walk away with the most prestigious prize in national motor racing, including £50,000 and a test in a McLaren-Mercedes F1 car.

The awards are voted for by readers of the magazine and attended by the stars and legends of the motorsport world.

Joe Bloggs, who specialise in street-style boys clothing for boys aged 7-16, has a strong precedent of supporting young drivers, including Lewis Hamilton, who was sponsored by the company when he was just 11 years of age and held the tile of British Karting champion.

The rise of Hamilton and Button has resulted in a surge in the popularity of motorsports in general, with more young people taking part across all disciplines including rallying, karting, sprinting and circuit racing.

Due to the huge demand from young racing fans, Joe Bloggs plans to strengthen its involvement in this arena by developing a new range of motorsport inspired clothing to be launched in summer 2010.

Kashif Ahmed, managing director at Joe Bloggs comments: "It's probably the most exciting time for motor sports in Britain's history and having already supported Lewis Hamilton, it felt like the perfect time to build on Joe Bloggs' connection in this arena.

"Linking with the Autosport awards is just the beginning of this process and we've got much more coming up in 2010, including a new fashion range inspired by the sport, which will include boys hoodies and t-shirts"

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Ian McIntosh
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