The money is out there, but people need to get creative in their fundraising to attract attention.
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Sandpoint, ID (PRWEB) December 28, 2009
For people who work to save homeless animals, 2009 has been a rough year. Donations are down and the number of animals coming into shelters and rescue groups is up. Humane and animal rescue organizations that devise creative fundraising strategies now are more likely to hit their fundraising targets in 2010.
Author and founder of the National Association of Pet Rescue Professionals Susan Daffron offers seven tips for how rescue groups can raise more money in 2010, based on her book "Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups" (ISBN: 978-0-9749245-9-5).
1. Craft a Clear Message. If people don't understand the rescue organization's mission and message, they won't donate. In some communities, humane groups struggle for donations simply because no one knows who they are, or because they are being confused with another animal-related organization. Ensure your message is clear and differentiated from others.
2. Increase Outreach. Many rescue groups rely on the same outreach techniques they have used for years. In an increasingly cluttered world full of marketing messages, rescue groups must explore new ways of connecting with potential donors. If you don't have an online presence, get one.
3. Embrace Planning. Humane and Rescue organizations that struggle financially inevitably have not crafted a fundraising plan. Create a calendar and plot out all of the organization's 2010 fundraising activities. Then methodically work the plan month by month.
4. Partner with Other Animal Organizations. The amount of petty political infighting in the humane world does nothing to help the animals. Reach out to other organizations and work together on fundraising events. Multiple groups working together can generate more exposure for everyone.
5. Stay Alert for New Opportunities to Connect. The more ways people can engage with a rescue organization, the more fundraising opportunities can result.
6. Set Goals. Each fundraising activity should have written financial goals and objectives. Understanding the "why" and "how much" of the activity helps keeps everyone on track.
7. Work with Others in the Community. Many of the ideas in "Funds to the Rescue" are partnerships between a local business and a humane group. The type of business is almost irrelevant. Everyone from hair salons to car dealers has been recruited to raise money for animals.
The author of Funds to the Rescue, Susan Daffron says, "The money is out there, but people need to get creative in their fundraising to attract attention."
About Funds to the Rescue
"Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups" is $19.95 and available through major online booksellers and http://www.FundstotheRescue.com. At the book Web site, visitors also can receive a free special report called "Paws-i-tively Easy Fundraising Ideas: 5 Simple and Fun Fundraisers You Can Put Together Quickly." For information on other products, visit the publisher's Web site at http://www.logicalexpressions.com
About Susan Daffron
Susan Daffron is founder of the National Association of Pet Rescue Professionals, a membership association made up of people who are working for animal shelters, humane societies or rescue groups. Daffron is also the author of 11 books, including two books on caring for adopted pets. She is a former veterinary assistant, animal shelter volunteer, employee, and board member. She also owns a publishing and software company called Logical Expressions, Inc.