More Celebrity Voices to Help Spur Global "Redefine Christmas" Campaign

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Redefine Christmas, a global campaign that encourages others to give more charitably during the holiday season, has added three more celebrity voices to advance the cause.

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Redefine Christmas, a global campaign that encourages others to give more charitably during the holiday season, has added three more celebrities to advance the cause: Marc Anthony, Jennifer Lopez and Harry Connick, Jr.

Kicked off today and back for its fourth consecutive year, the campaign will feature a refreshed Redefine Christmas website (http://www.redefinechristmas.org) with enhanced celebrity video and audio messages designed to encourage others to:
1.    Give people donations to their favorite charities.
2.    Request others do the same for them in return.
The site also offers links to other charitable giving sites such as Changing the Present (http://www.changingthepresent.org) and Just Give.org (http://www.justgive.org) tips for donating to charities, and unique online tools to help users share the Redefine Christmas message.

The celebrities announced today join Buddy Guy, Sting, Bonnie Raitt, Jessica Biel, Martha Stewart, Hannah Storm, Dave Brubeck and many others who have supported Redefine Christmas with video and audio content, which, last year, touched 134 nations and countless communities worldwide. In addition to running on redefinechristmas.org, this content will appear on an array of social networking sites, including Facebook, YouTube, MySpace, Ning and Tangle.

The campaign also will include a radio buy on more than 30 stations around/across the country, running from December 15 through December 23. Additional celebrity participation, and print ads in the New York Times, Wall Street Journal and Financial Times are also planned.

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