Visualisation works best when information is summarised into its key points, and then represented using diagrams and graphs.
(PRWEB) December 18, 2009
m62 visualcommunications, the global leader in presentation effectiveness, has produced an article containing examples demonstrating how to correctly implement visualisation in a presentation, including before and after slides.
Presenters using PowerPoint in a business or sales presentation often need to convey a lot of information in order to persuade the audience to make an informed decision. Placing this information on their slides can help to get the message across, but the effectiveness of visual aids can vary greatly depending on how they are used.
Many presenters now are moving away from using bullet points on their PowerPoint slides, understanding that these do not function properly as visual aids. Studies have shown that more information is recalled if it has been supplied in a visual format, rather than as text. Yet some presenters struggle with this process – visualisation – as it can be difficult for the inexperienced presenter to convert complex information into effective visuals.
The examples provided in the article demonstrate the stages of the process, taking the original text-heavy slides and converting them into dynamic visual aids. Each example is explained in a video tutorial.
Nicholas Oulton, Founder of m62, commented: “Visualisation is the key to using PowerPoint effectively; it is important to express data as clearly as possible, whilst making it engaging for the audience. Presenting information in this way, rather than by using text, can more than double audience retention rates.
“However, it can be difficult to understand the concept fully. Many presenters use a single image to express their point, when in most cases this does not aid a message, and can often prove distracting. Visualisation works best when information is summarised into its key points, and then represented using diagrams and graphs. We have produced a collection of tutorials that help to illustrate this to presenters.”
m62 has produced almost 10,000 presentations for clients worldwide, including blue chip brands such as Siemens, BP and Microsoft. m62’s services for clients include PowerPoint design and PowerPoint training.
For more information about m62 visualcommunications, please call +44 (0)151 259 6262 or visit m62.net.
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