SOL’s Road Trip Ad Campaign Nominated for OBIE Award

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SOL…store of lingerie’s Road Trip Ad Campaign has been nominated by CBS Outdoor for a 2010 OAAA (Outdoor Advertisers of America) OBIE award. The OAAA OBIE award is for Best Creative in Outdoor Advertising.

SOL…store of lingerie’s Road Trip Ad Campaign has been nominated by CBS Outdoor for a 2010 OAAA (Outdoor Advertisers of America) OBIE award. The OAAA OBIE award is for Best Creative in Outdoor Advertising. The OBIE Award is the oldest - and certainly among the most sought after honors for creative excellence in the world of advertising. Winners will be announced May 4, 2010.

SOL is a local lingerie boutique whose in-house Marketing Department concepts, designs and produces all of SOL’s marketing and advertising images and collateral. This year’s Road Trip Ad Campaign has the SOL girl packing up her unmentionables and heading out on a road trip across Colorado. Destination? SOL.

Throughout the year the SOL Girl chronicled her road trip with loving postcards to customers, and was seen on print ads, billboards and window displays with larger-than-life images throughout Colorado.

SOL’s entire ad campaign was shot in Buena Vista, Colorado, using all local talent.

Founded in 1997 by two sisters, Cindy Johnson and Jeanie Peterson, and located in Denver’s prestigious Cherry Creek North shopping district, SOL is one of the cornerstones of the areas’ independently owned boutiques and offers an exquisite collection of lingerie including pajamas, loungewear, robes, camisoles, bras and panties. Designers include Hanky Panky, Marie Jo, Prima Donna, Natori, and Fernando Sanchez as well as other distinctive pieces designed exclusively for SOL. 248 Detroit Street, Denver CO 80206. 303-394-1060. http://www.SOLlingerie.com

http://www.SOLlingerie.com

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Janelle Kenny
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