Jack Link’s Launches the 12 Days of Squatchmas

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Xylem Digital and the Beef Jerky Giant Team-Up to Mess with Sasquatch – Holiday Style

Xylem Digital recently announced a breaking digital advertising campaign for Jack Link’s Beef Jerky. The animated micro-site features different scenarios where Sasquatch is ‘messed with’ through a series of winter and holiday-specific pranks. Set to a classic rendition of The 12 Days of Squatchmas, admirers of Jack Link’s long-running ‘Messin’ With Sasquatch’ campaign are treated to a fun, entertaining visual medley. After one play-through, visitors can open the animated advent calendar doors to create their own version of the holiday tune. The work is from Xylem Digital, Denver.

The effort seeks to lighten the mood during the stressful holiday season, reminding those who get hungry that they can find both health and happiness in Jack Link’s Beef Jerky. The holiday campaign breaks in mid-December – with distribution through email, Twitter, Facebook and MySpace. The work targets a male-skew, 18-35 year-old audience. Check out the micro-site at http://www.jacklinks.com/twelvedaysofsquatchmas/.

Jack Link’s is an international beef-snack purveyor located in Minong, Wisconsin. http://www.jacklinks.com

About Xylem Digital
Xylem Digital is a strategically focused digital advertising agency with high-caliber creative and expert technology. The agency specializes in creating meaningful, award-winning branded experiences for national and international clientele, including Jack Link’s, Chiquita, Red Robin, Jimmy Johns, Fresh Express, Dots and Covidien. With headquarters in Denver and strategic sales offices in Los Angeles and London, Xylem is able to expertly serve a global base of brands. http://www.xylemdigital.com

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Genesis Kobos
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