EasyCare Releases Industry Leaders Survey: Learning from Dealers Who Grew Through 2009

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Industry leader provides unique insights into marketplace

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We’re excited to report that our research suggests participation in this recession is optional, and is significantly dependent upon dealer decisions.

EasyCare, the leading brand of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create positive, long-term relationships between drivers and their dealers, today released the findings of their Industry Leaders survey.

This research was specifically designed to get a deeper understanding of the challenges facing the automotive industry today, and to better understand the factors that have driven growth and success among some dealers while others have been challenged by falling revenues. This research was intended to provide an initial read among particularly successful dealerships, in advance of a full industry survey to be deployed in January, 2010.

“We’re excited to report that our research suggests participation in this recession is optional, and is significantly dependent upon dealer decisions,” states Larry Dorfman, Chairman/CEO of APCO. “This is empowering information for dealers who have endured, and even thrived, over a year of doom and gloom predictions about our industry.”

EasyCare uncovered information about how dealers with increasing revenues have addressed marketplace challenges differently than dealers whose revenues have fallen. They gathered advice from these successful dealers to share with other dealerships and businesses of all types everywhere.

These results were posted today at http://www.easycare.com/files/easycareresearch.pdf. Electronic copies are available upon request from jsilverberg(at)easycare(dot)com.

About Automobile Protection Corporation

Since 1984, APCO has been helping dealers build their businesses by providing benefits that enhance the buying and ownership experience of their customers. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo.

With over 2.8 million contracts currently in force, APCO has paid nearly $2 Billion in claims, approximately $180 Million of which was in the last 12 months. They consistently maintain a Better Business Bureau rating of A+, and have been honored with numerous customer service awards, including being named the only Motor Trend Recommended Best Buy extended service contract, the 2008 Dealer’s Choice Platinum Award and many other acknowledgments over the years. Visit their website at http://www.easycare.com.


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Jennifer Silverberg