Spa Owner Creates a Business Plan That Puts Quality Skin Care Products in Day Spas for no up Front Money

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Simple concept: Take the money off the shelves and put it in the bank

"The New Face of Skin Care"

Like every other small spa owner and skin care professional, Marlene Waganheim found that her biggest obstacle in providing quality retail and back bar products was the large amount of cash needed to stock the shelves. Every aesthetician knows that these items are the very essence of the business, without which you could not open the doors. Then it hit her: what if she could stock only what she needed without huge minimum order requirements and pay for it when she sells it?

As a result, Marlene developed a unique method of distribution and sales and has established an Alliance to offer existing and new day spa and medi-spa business owners the tools for success. As a Member of the Alliance, the spa owner has the opportunity to utilize this method of purchasing, promoting and selling DermAlliance retail products with no up-front money. The spa owner pays for these products as they sell them, negating the need to tie up much needed cash. The concept is a simple one: Take the money off the shelves and put it towards things that actually help generate more revenue like specialized equipment, advertising/marketing, or expansion.

Beginning January 2, 2010 DermAlliance will be launching five (5) lines of skin care retail and back bar products as well as a mineral make up line that will rival and exceed the expectations of even the pickiest aesthetician. In addition, a web based spa management program is installed that will manage every aspect of the spa business with ease and efficiency. Marlene has assembled a team of quality professionals with stringent guidelines for in-house training and service as well as support.

This is good news for all spa owners and skin care professionals and could be the solution to the business challenges they face. It's an innovative approach that is new to the Aesthetics industry which is why DermAlliance promises to be the “New Face of Skin Care”


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Brandi Peck
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