Discover the Cheese That’s Just for You

Share Article provides a quick and fun way to step out of your cheese comfort zone. Be adventurous. Try something. Discover the cheese that's just for you.

Anyone that’s suffered anxiety or cold sweats while trying to select a shampoo or toothpaste can verify that consumers have a lot of product choices. Should they buy the shampoo for curly hair or colored hair? Anti-cavity or whitening toothpaste? Low-fat soup or low-sodium soup?

Standing in front of the cheese case can feel similar. What’s the difference between sharp and aged Cheddar? What on earth is Emmentaler or Gorgonzola anyway?, a new micro-site, offers a glimmer of relief in the world of choice overload. After taking a short quiz that evaluates flavor preferences, sense of adventure and level of ambition, consumers are provided with an ideal cheese selection for them. The quiz result will include one cheese variety that is easily found at most grocery stores, ranging from Cheddar to Blue. And, for the cheese shopper not afraid to try the unusual, bold, or stinky, a Wisconsin Specialty and a Wisconsin Original Cheese is also offered to further guide them out of their culinary comfort zones. Many of these cheese suggestions are one-of-a-kind and only produced in Wisconsin – thus the site comes complete with links to the cheese companies that make them.

Wisconsin produces more than 600 varieties, types and styles of cheese, so choosing one can be quite a challenge. Research has shown that consumers want to be exposed to new cheese varieties, but are hesitant to venture beyond what’s familiar due to a lack of knowledge and unfamiliarity with using new cheeses in the kitchen. Designed to help eliminate the confusion around purchasing cheese, is a great go-to guide for jumping that cheese rut.

In addition to discovering the cheese for you, the site offers tasty pairing information and links to the Wisconsin Milk Marketing Board’s impressive database of recipes. Whether serving a family dinner or playing party host, your newfound cheese knowledge will astonish and delight.

With all of the amazing cheeses that are available, why not be adventurous? Try something new. Discover the cheese that’s just for you!


  •     Wisconsin produces more than 600 different varieties, types and styles of cheese.
  •     Wisconsin produced nearly 430 million pounds of specialty cheese in 2008, 17 percent of total cheese volume.
  •     In 2008, there were 88 Wisconsin cheese plants producing at least one specialty cheese.
  •     Wisconsin produces 44 different varieties of Blue Cheese.
  •     According to IRI Scanner Data, the top five cheeses purchased at retail in 2008 were Natural Cheddar, Pasteurized Processed, Natural Cream Cheese, Natural Mozzarella and cheese blends.

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Heather Porter Engwall

Jessica Binder

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