QVC is an excellent destination for the growth of our brand and we believe that our cutting-edge AIRbrush Makeup System and the product’s inherent demonstrability will prove to be a major success with QVC’s viewers.
New York, NY (PRWEB) December 18, 2009
Temptu, the leader in airbrush makeup and revolutionary beauty technologies, today announced it is scheduled to debut on QVC December 26, 2009. Temptu’s first consumer offering, the TEMPTU AIRbrush Makeup System Two-Piece Set (QVC Item #A199976; Approximately $280.00) will premiere during QVC’s “Saturday Night Beauty” at 7 PM (EST) featuring JP McCary, vice president of Global Artistry for Temptu. The brand’s set, created especially for QVC, will also be featured throughout the weekend.
“Consumer demand for airbrush cosmetics is growing and we are thrilled to expand our distribution through QVC,” said Temptu CEO Michael Benjamin. “QVC is an excellent destination for the growth of our brand and we believe that our cutting-edge AIRbrush Makeup System and the product’s inherent demonstrability will prove to be a major success with QVC’s viewers.”
“We are confident that our customers will respond to the first opportunity to purchase the TEMPTU brand,” said Allen Burke, QVC’s director of beauty merchandising. “The high-tech beauty device category continues to be a successful business, and the addition of this airbrush system is proof that our selection remains among the best.”
The TEMPTU AIRbrush Makeup System is an innovative, patent-pending device that utilizes disposable AIR pods and delivers high-performance, flawless, professional airbrushed results in an at-home device. Once reserved for professional use behind-the-scenes on film, television, and fashion shoots, this revolutionary system from Temptu has been redesigned to be more user-friendly, for the first time allowing consumers to achieve professional quality airbrush results without the complexities of a professional system. The airbrush makeup formulas are encapsulated in pre-filled and self-sealing AIR pods that enable the user to achieve flawless results with ease – simply pop it on and pop it off to change colors.
For the first time, consumers will have the chance to purchase the TEMPTU AIRbrush Makeup System paired with an AIR pod Foundation in a set at a great value only available at QVC. Viewers can select from six true-to-skin tone shade packages – Fair, Light, Medium, Tan, Dark, and Deep – a wide range to suit all complexions.
In addition to distribution through QVC and QVC.com, the Temptu consumer product is sold through Sephora and Sephora.com.
Temptu is the leading authority in airbrush makeup, advanced beauty technologies, makeup applications and formulas, dedicated to creating the highest quality cosmetics and innovative beauty solutions. Founded in 1981, the Temptu Pro division is a destination for makeup professionals and is available in 50 countries and territories around the world through specialty retailers. The Temptu consumer division, created in 2009, is a destination for individuals seeking professional quality cosmetics for everyday use and is sold exclusively through Sephora and QVC. Temptu products have been seen on the stars of film, television, and fashion, including The Stepford Wives, Desperate Housewives, and Gossip Girl, and used behind the scenes for Christian Dior, Max Azria, Reem Acra, and Italian Vogue, W and Harper’s Bazaar. For more information, visit http://www.temptu.com and http://www.temptupro.com.
Media Contact: Ava Scanlan, Director of Public Relations
213-739-1800 / ava (at) temptu (dot) com