nGenera's Personal Pervasive Identity Study Helps Corporations Understand the Opportunities and Consequences of Digital Footprints

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nGenera Insight announces Personal Pervasive Identity: From Digital Footprints to Digital DNA and the Rich Digital Self report. The research, a result of a comprehensive study, identifies the five major components of a rich digital self along with implications for organizations looking to harness the power of digital footprints when working with employees, customers or partners.

In the future, we can envision a composite digital picture of the individual that will augment and accompany each human from cradle to grave.

nGenera Corporation™, provider of a unique platform of Collaborative Enterprise Management (CEM) solutions, today announced the release of nGenera Insight's report, Personal Pervasive Identity: From Digital Footprints to Digital DNA and the Rich Digital Self. The research, a result of a comprehensive study, identifies the five major components of a rich digital self along with implications for organizations looking to harness the power of digital footprints when working with employees, customers or partners.

"Today, most individual's digital information is disassociated, residing in many different databases, in many different organizations, and often not under the control of the individual," explained Naumi Haque, Sr. Research Analyst at nGenera Insight. "In the future, we can envision a composite digital picture of the individual that will augment and accompany each human from cradle to grave."

One of the many findings of the study identifies three primary areas within organizations where identity information can dramatically redesign processes: 1. Marketing, sales, and service awareness or communication to better understand customers, prospects and citizens. 2. Talent management to improve collaboration and better leverage employee resources. 3. Cross-enterprise collaborative business activities.

The full Pervasive Personal Identity report is now available to nGenera Insight subscribers. An abridged version of the report can be downloaded for free at nGenera's website.

About nGenera
nGenera drives productivity and business velocity by deploying on-demand Collaborative Enterprise Management (CEM) solutions in the world's leading organizations. These innovative solutions combine nGenera's collaborative applications, executive insight, advisory services, and education to deliver critical business outcomes in marketing, sales, IT, HR and operations. For more information, visit http://www.ngenera.com.

Media Contacts:

Laura Carrillo        Ann Reichert            
nGenera Insight        nGenera Corporation        
508-291-0030        858-254-3676        

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Ann Reichert
nGenera
858 254 3676
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