Zoomerang Now Integrates with Twitter to Turn Twitter into a Research Platform

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Start Tweeting Online Surveys with the New Zoomerang Twitter Integration

Zoomerang™, the pioneer in online surveys, has streamlined the process of “Tweeting” surveys to colleagues, customers, and other Twitterati by integrating Zoomerang with the popular micro-blogging platform Twitter. With its new integration, Zoomerang pre-formats 140 character survey invites right on the Zoomerang survey launch page, enabling survey creators to tweet their survey with a click of a button.

By deploying short customer satisfaction and event planning surveys on Twitter, marketers and sales teams can create statistical snapshots for greater insight. Educators can also benefit by quickly surveying students regarding school issues prior to organizing a more methodical study. Reaching beyond Twitter followers, market researchers have many viral opportunities to tap into the larger Tweetosphere via strategically hash-marked keywords, re-tweets, and search engine indexing.

Twitter has experienced a nearly thirty-fold growth in 2009, and is on track to surpass 70 million unique worldwide monthly users in the first quarter of 2010. Comscore notes that the 12 to 25 year-old demographic is the fastest growing user segment. Twitter’s phenomenal uptake, demographic diversity and wide reach across mobile devices make it an excellent platform for short surveys designed to capture immediate feedback.

Zoomerang subscribers can also use URL parameters to segment survey deployments, enabling them to easily segment specific survey groups or targeted deployments. For example, by using a unique code for each audience surveyed, users can determine how responses from MySpace, Facebook and Twitter audiences compare with each other, and compare against a control group.

Zoomerang is dedicated to providing innovative data gathering tools to bridge the gap between market research and social media. A Facebook Polling Application and a Survey Results Widget are also available to Zoomerang subscribers, allowing real-time results to be displayed and shared on any Web page.

To learn more about how you can use Zoomerang to collect great insights for your organization, please visit us at Zoomerang.com and sign up for Zoomerang today.    

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Greg Marek
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