Chipotle and Pervasent Team to Serve Mobile Customers

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Over 500,000 Customers Download iPhone Application and Online Orders Spike

“In partnering with Pervasent, we benefited from their deep understanding and extensive experience in building game-changing iPhone applications.” - Mark Crumpacker, CMO for Chipotle

Chipotle's customers can say goodbye to waiting in line using an application developed by Pervasent, a leading provider of iPhone solutions. With just a few taps on their phone, hungry customers can find the nearest Chipotle location, select from a full menu of gourmet options, pay for their order and choose a pickup time. Favorite orders can be saved, making it a snap to order “the usual” anytime.

“Nailed it!!! Wow this is really top notch!!! I can not tell you just how cool it is to be able to order, pay, and walk right past the huge line and get a tasty burrito!!! Great great great!!!!” - iPhone App Store Reviewer

When the Chipoltle application was launched this summer, it quickly rose to the top 20 of iPhone app downloads and became the highest rated application (4.85 out of 5 stars) of the top 50 apps. Since its release, the application has been downloaded by over half million customers and Chipotle has seen a spike in online orders.

The app was a true team effort with Pervasent, Chipotle's IT group and San Francisco-based Sequence, a leading strategy and design agency. For Pervasent and Sequence, the challenge was turning a complex ordering process with thousands of possible combinations into an intuitive and fun activity.

At the same time, the application needed to incorporate enterprise-class security for payment processing, integration with the point-of-sale system and ensure that orders are sent to the right restaurant at the right time.

“In partnering with Pervasent, we benefited from their deep understanding and extensive experience in building game-changing iPhone applications,” explained Mark Crumpacker, CMO for Chipotle.

“One reason for the success of the application is due to its intuitive user interface. We spent a lot of time making the process simple for the user although it's quite challenging from a technical perspective,” noted Stuart Williams, CEO of Pervasent. “Chipotle is setting the standard that others will follow.”

About Pervasent

Founded in 2000, Pervasent focuses on deploying creative and innovative solutions for businesses looking to exploit the iPhone and other mobile channels for their offerings. Pervasent specializes in best-of-breed user experience design that balances application performance with the bandwidth realities of today's cellular networks. Over 50 applications developed by Pervasent are currently available on the Apple App store.

Headquartered in Oakland, CA, Pervasent (www, can be contacted at inquiries(at)pervasent(dot)com or (510) 903-1001.


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Stuart Williams / Jess Taylor
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