(PRWEB) December 20, 2009
A brand new report – The Dubai Airshow Media Report - exclusively reveals that innovative publications managed to “survive and thrive” at the recent Dubai Airshow. In spite of the economic difficulties currently hitting the aerospace industry the Dubai Airshow continued to grow, both in size and the numbers of exhibitors. Similarly publications (at the show) found they were able to demonstrate growth, both in terms of numbers of advertisers and levels of advertising. In fact two of the “Show Dailies” increased their levels of advertising by more than 10%. In addition to this a new publication (launched earlier this year) was able to deliver a “Show Issue” with very significant levels of advertising. What makes this all the more remarkable is that several high profile companies either radically reduced their advertising or did not advertise at all for the show.
The Dubai Airshow Media Report is written and published by Peter Bradfield, the Media Doctor. The Report clearly shows that for those publishing houses that are innovative, focused and professional there are still opportunities to create highly relevant and successful publications, in spite of the current problems the industry is dealing with.
Commenting on the Report author Peter Bradfield said “I am very pleased to have found that the Dubai Airshow, and the media present, continues to grow in these difficult times. I was expecting to find that on this occasion there would be significant reductions in advertising and sponsorship. However my studies have found that the levels of advertising and sponsorship remains robust and, in some cases, continues to grow. I am fortunate in that I can compare data directly with previous shows and therefore provide an accurate, direct comparison which brings into sharp focus the trends over a long period of time.”
Full details of all media activity, advertising and sponsorship at the 2009 show are included in the Report. More information about the Dubai Airshow Media Report, together with all the latest news and developments in aerospace media and events, is available by visiting http://www.mediatzu.com
About the Media Doctor – Peter Bradfield is an analyst and publisher of news and information on aerospace media and events. The Media Doctor consultancy was established in 2005 and has become a leading authority on global aerospace media and events. News and Reports focusing exclusively on aerospace media and trade shows are posted on http://www.mediatzu.com
Contact Peter Bradfield – tel + 44 1362 860061
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