David Bach/FinishRich Media Names Krupp Kommunications, Inc. (K2) Public Relations Agency of Record

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David Bach, founder of FinishRich Media, named Krupp Kommunications (K2), a full service public relations, marketing and branding agency, as public relations agency of record. In this role, K2 will provide strategy, brand management, and consulting for David Bach and FinishRich Media, as well as all national media relations to advance overall brand recognition for both David Bach and FinishRich Media. K2 will also promote the launch of Bach's forthcoming book, START OVER, FINISH RICH: 10 Steps to Get You Back on Track for 2010 (December 29, 2009; Broadway Books; $9.99, http://www.startoverfinishrich.com).

David Bach, founder of FinishRich Media, named Krupp Kommunications (K2), a full service public relations, marketing and branding agency, as public relations agency of record. In this role, K2 will provide strategy, brand management, and consulting for David Bach and FinishRich Media, as well as all national media relations to advance overall brand recognition for both David Bach and FinishRich Media. K2 will also promote the launch of Bach’s forthcoming book, START OVER, FINISH RICH: 10 Steps to Get You Back on Track for 2010 (December 29, 2009; Broadway Books; $9.99, http://www.startoverfinishrich.com).

As one of the most popular and prolific financial authors of our time with nine consecutive national bestsellers, including two successive #1 New York Times bestsellers, Start Late, Finish Rich and The Automatic Millionaire, David Bach has helped millions of people around the world take action to live and finish rich. Within START OVER, FINISH RICH: 10 Steps to Get You Back on Track for 2010, Bach provides ten crucial moves you must make in 2010 and the essential tools for readers to get back on track financially and recapture their dreams of a richer future.

“Returning to Krupp Kommunications after their successful campaigns promoting Smart Women Finish Rich and Smart Couples Finish Rich was the obvious choice,” said David Bach. “Their capacity to build a brand in an over-saturated marketplace is unmatched and I am thrilled to take my platform and FinishRich Media to the next level with K2 as my partner.”

David Bach’s passion for helping people complements the very mission of K2, says Heidi Krupp-Lisiten, K2 CEO and founder. “People are in need of an encouraging voice and David’s message within Start Over, Finish Rich and his overall brand is just that. We are so excited to build David’s business with him and share his message with all—it is time that we all start over!”

About David Bach
As founder and Chairman of FinishRich Media, a bestselling author and sought-after motivational speaker, David Bach has helped millions of people around the world take action to live and finish rich. With nine consecutive bestsellers, Bach’s FinishRich Books have been published in more than 15 languages, with more than seven million copies in print worldwide. He is a regular on the Today Show Money 911 segments and a contributor to ABC’s Good Money and has also appeared on The Oprah Winfrey Show, CNN’s Larry King Live, ABC’s Live with Regis and Kelly, The View, CBS’s Early Show, ABC News, Fox News, and CNBC. David has been a contributor to Redbook Magazine, Smart Money Magazine, Yahoo Finance and AOL Money and been featured in major publications including The New York Times, BusinessWeek, USA Today, People, Reader’s Digest, Time, Financial Times, the Washington Post, The Wall Street Journal, Los Angeles Times, San Francisco Chronicle, Working Woman, Glamour and Family Circle. As the creator of the FinishRich® Seminar series, Bach has shared his quick and easy-to-follow financial strategies to more than half a million people in the past few years. A renowned motivational and financial speaker, Bach regularly presents seminars for and delivers keynote addresses to the world’s leading financial service firms, Fortune 500 companies, universities, and national conferences. For more information please visit http://www.finishrich.com.

About FinishRich Media
FinishRich Media is a leading provider of original “how-to” financial educational content and products. FinishRich Media leverages a family of well-known brands including “David Bach,” “FinishRich,” “The Latte Factor” and “The Automatic Millionaire” across five business segments and media outlets—Publishing, Partnerships, Internet/Direct Commerce, Live Events and Television & Radio—, to inspire as many people as possible to take action so everyone who has the desire can “live and finish rich.” For more information please visit http://www.finishrich.com.

About Krupp Kommunications, Inc.
Established in 1996, K2 partners with clients to create customized, strategic publicity, marketing and branding campaigns that deliver extraordinary results which go beyond typical public relations. By leveraging their unique and extensive media relationships they are able to offer a wide variety of services that have advanced and enhanced their clients’ unique visions and goals, expanding awareness and creating globally recognized brands. K2 has strong contacts within traditional and non-traditional media, literally sharing their Konnections with their clients. Through their creative and strategic approach, they have delivered extraordinary results. K2’s mission is to build brands that enrich lives and help shape and change the world they live in. It is the K2 mission to exceed expectations. For more information please visit http://www.kruppkommunications.com.

Contact: Shannon Koenig
212-886-6710

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