Godin, Schultz, and Barrett Headline List of Keynotes for "Blur," PMA's 2010 Annual Integrated Marketing Conference

Share Article

McDonald's P&G, 7-Eleven, Pepsi, Campbell Soup, Target, Deloitte and others show how they've charted success in a world where the lines have blurred.

[M]ore has to be done with less – more innovation, more speed, less money, less ‘tried and true’," says Bonnie Carlson, president of PMA, the Association for Integrated Marketing.

The Promotion Marketing Association (PMA) is proud to announce its first group of confirmed keynotes for its 2010 Annual Integrated Marketing Conference: Dean Barrett, SVP Global Marketing, McDonald's Corporation; bestselling author and marketing guru Seth Godin, author of the upcoming book "Lynchpin: Are You Indispensible?" (Portfolio, 2010); and Don Schultz, Professor (Emeritus-in-Service), Northwestern University and widely regarded as the father of integrated marketing. PMA's 2010 Annual Integrated Marketing Conference, "Blur: The Conference That Erases The Lines" is set to take place March 23-25, 2010 at the Fairmont Hotel in Chicago. Early bird registration fees are $1,195 for PMA members and $1,550 for non-members until January 26, 2010. To register, go to pmalink.org/events/event_details.asp?id=82098

Topics addressed by the keynote speakers include:
Dean Barrett, the Luncheon Keynote on March 23, informs the audience on what it takes to be a global brand - it's not just a global advertising or promotion campaign - it's bottom up. How do you become global? By earning it one country at a time. McDonald's has successfully met the challenge of communicating brand messages in 118 countries with the principle "freedom within a framework", blurring the lines and boundaries daily.

Seth Godin, the Luncheon Keynote on March 24, provides a vision to help marketers erase the lines. And it all starts by reminding marketers that consumers don't see lines in the first place.

Don Schultz kicks off Day 2, March 24, and delivers up-to-date media consumption research that provides a blueprint to re-think marketing allocations. Co-developed with BIGresearch and using new methodology, Don shares a new approach to budgeting precious marketing dollars.

"This conference and its content reminds us that our rapidly changing industry is based on the contributions of icons and innovators, and, further, that the old thinking of 'above the line' and 'below the line' is dated. In this economic climate, more has to be done with less - more innovation, more speed, less money, less 'tried and true'. It's an exciting time for adventurers… The goals are still the same - building brand equity and consumer loyalty, retailer partnerships, improved bottom line - but the way it's played is new", says Bonnie Carlson, president of PMA, the Association for Integrated Marketing. "PMA is the organization to deliver this type of conference since the field of promotion has been morphing into integrated marketing for a long time," she concluded.

The PMA's 2010 Integrated Marketing Conference will bring together Icons--people from brands and agencies who built their careers by Blurring the Lines with their creativity and forward thinking approaches-- with Innovators who are changing our business every day with new media delivery options, fresh uses for existing channels and new places and reasons to buy traditional products and services.

The Blur Conference will consist of 10 general sessions featuring industry-leading keynote speakers and 3 breakout tracks with 21 additional sessions focusing on the building blocks of Integrated Marketing: Consumer Promotion, Shopper Marketing and Digital Marketing. Sessions of note include:

Procter & Gamble's Samantha Avivi talks about how the marketer's new Store Back policy is fundamentally changing and elevating the role of shopper marketing.

Target's Mark Bennett joins Parade Magazine's Jim Hackett and others to debate the question "Is Media the Message or Is the Message the Media?" It's a faceoff between the traditional and new media, and sparks will fly!

Campbell Soup's Geoff Jackson on how the company revises and refreshes one of the longest-running programs in the promotions industry, Campbell Soup's Labels For Education.

Pepsico's Sonja Matthews and 7-Eleven's Rita Bargerhuff on the consumer's evolving path to purchase. It's anything but a straight line and these two marketers will take attendees through all the twists and turns.

Deloitte's Arthur Ash shares new research into the power of a brand advocate, along with real life examples of how consumers are fully able to make or break brands.

And on March 25, Hoyt & Co.'s Chris Hoyt, regarded as the father of the shopper marketing discipline, will lead an invitation-only symposium, How Marketers Can Best Organize for Shopper Marketing, and will discuss best practices, benchmarking, various team structures, and other topics germane to those leading shopper marketing efforts on both the client- and agency-side of the business.

Contact Kathleen Mulcahy at kmulcahy(at)pmalink(dot)org for more information and to register for the Shopper Marketing Symposium.

You can view the latest conference agenda at http://www.pmalink.org/?annual2010agenda
More information on the PMA's Annual Integrated Marketing Conference can be found at http://www.pmalink.org/?annual2010 or by calling 212 420 1100.

About the PMA

Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the over $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academics, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rob Fields
212 340 0088
Email >
Visit website