AutoUSA Brings Auto Dealers Updated Edmunds.com Premier Dealer Program with High-Conversion Inventory-Based New Car Leads

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AutoUSA (http://www.autousadealers.com), the industry's leading provider of the highest quality Internet leads to auto dealers nationwide, today announced an important update to its extremely successful Edmunds.com Premium Dealer Program. It will now include new car inventory listings on Edmunds.com as part of the program at no additional charge to its auto dealer clients. VIN-based leads from Edmunds.com are high conversion leads as the shopper is further down the funnel and ready to buy. Inventory leads include dealer's matching VIN and search criteria to help fast-track sales.

According to Edmunds.com data, inventory causes consumers to be five times more interested in submitting a lead. As our mission is to connect our dealer partners with online customers who are ready to buy, we are delighted to now include these high conversion, high purchase intent, VIN-specific leads in the Edmunds.com Premier Dealer Program

AutoUSA (http://www.autousadealers.com), the industry's leading provider of the highest quality Internet leads to auto dealers nationwide, today announced an important update to its extremely successful Edmunds.com Premium Dealer Program. It will now include new car inventory listings on Edmunds.com as part of the program at no additional charge to its auto dealer clients. VIN-based leads from Edmunds.com are high conversion leads as the shopper is further down the funnel and ready to buy. Inventory leads include dealer's matching VIN and search criteria to help fast-track sales.

"AutoUSA was first to partner with Edmunds.com to offer the Premium Dealer Program and we continue to be a very strong supporter. We actively promote it to our dealer clients because of the results we've seen," said Phil DuPree, president of AutoUSA. "According to Edmunds.com data, inventory causes consumers to be five times more interested in submitting a lead. As our mission is to connect our dealer partners with online customers who are ready to buy, we are delighted to now include these high conversion, high purchase intent, VIN-specific leads in the Edmunds.com Premier Dealer Program," Dupree added.

Edmunds.com serves millions of in-market car-shoppers each month. The Edmunds.com Premier Dealer Program drives more in-market auto buyers to a dealer's Web site through increased visibility and positioning on the Edmunds.com Web site.

Each Premier Dealer is presented in over 100 regionally targeted "lower funnel" ad units that generate a significant volume of consumer calls and clicks to that dealer's Web site. Premier Dealers are also guaranteed top placement - an implied endorsement -    in Edmunds.com's popular Dealer Locator, producing high-quality purchase requests and positively positioning Premier Dealers in front of consumers when they are making critical dealership selections. Only one dealer for each make in each territory is permitted to participate, which gives that dealer exclusivity.

AutoUSA was the first Edmunds.com partner to offer the Premier Dealer Program, which was launched in 2006. AutoUSA's program participants have consistently reported increases in sales and closing ratios as a result of the additional Edmunds.com Web site exposure, and the portal's popularity as a trusted source for vehicle reports, research, articles and comparisons. VIN-based leads from Edmunds.com are the latest addition to the Premier Dealer Program and is designed to meet increasing consumer demand for specific online inventory.

"In the highly competitive world of the Internet, savvy car dealers know the value an industry leader such as Edmunds.com can bring to their dealerships. Edmunds.com has built significant consumer trust and share-of-mind. There is immeasurable value in becoming an Edmunds.com Premier Dealer," said Dupree.

"AutoUSA really understands how to help dealers realize the full benefits of the Premier Dealer Program," said Sean Peoples, executive director of business development for Edmunds.com, Inc. "AutoUSA's insightful guidance will help make dealers even more successful with the addition of their new car inventory on Edmunds.com."

For more information on the Edmunds.com Premier Dealer Program, call AutoUSA at 800-243-9935.

About AutoUSA (http://www.AutoUSADealers.com):
AutoUSA is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to thousands of dealerships nationwide. The company has built its success on a combination of advanced web-based technology and a network that includes the country's most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, AOL Autos, MSN Autos, Yahoo! Autos, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward's Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSADealers.com

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SARA CALLAHAN
AutoUSA
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