Geary Interactive, WD-40 Company Loosen Up this Holiday Season with a Successful Viral Video Project

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Full service digital marketing agency launches holiday viral video for San Diego client

Rick McSlickerson

Video affords Geary’s clients a powerful platform to engage with their audience. With such a dedicated fan base, a WD-40 video project was a natural evolution of our partnership.

San Diego lounge legend Rick Lyon lent his talents to WD-40 Company’s viral holiday video produced by Geary Interactive. Featuring folksy renditions of popular holiday carols like “It’s Beginning to Lube a lot like Christmas,” the video highlights all brands in WD-40 Company’s portfolio.

Lyon plays Rick McSlickerson, a fictitiously famous singer, who sings 365 carols about WD-40 Company products. The video incorporates several social media components to help viewers wish one another a lubricated holiday season.

“Rick is a San Diego icon,” says Geary Interactive’s Art Director Grant Reinero. “We were very honored that he would lend his many talents to this project.” Addressing the power of digital video Reinero added, “Video affords Geary’s clients a powerful platform to engage with their audience. With such a dedicated fan base, a WD-40 video project was a natural evolution of our partnership.”

To see the video, visit http://holiday.wd40company.com/.

Credits: Director - Grant Reinero; producer - Malani Shubin; writer - Dan Bucko; DP - Jeffrey Durkin; Sound Design - Carl Prescott; Ian Woodward; Production Design - Rich Sanderson; Tim Borillo; PA - Chris Majewski; Rick McSlickerson - Rick Lyon; Announcer - John Cota.

About Geary Interactive:
Geary Interactive is the leading REAL RESULTS digital marketing agency that provides nationally recognized, full service capabilities in a performance driven model. Premium services include: strategic planning, analytics, online advertising, search engine optimization (SEO), social media marketing, creative design and Web site development. Geary has helped ROI – focused companies such as WD-40 Company, 8x8 Inc., MobiTV, Covad Communications and University of Phoenix exceed their goals since 2000.

As one of the nation’s foremost independent digital agencies, Geary has been continually recognized as one of the region’s fastest-growing private companies and Best Places to Work. Geary is headquartered in San Diego with locations in San Francisco, Chicago, Las Vegas and Los Angeles. For additional information, please visit http://www.gearyi.com or call (619)756-6700.

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Leslie Hammann
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