Digitaria Makes a Splash With Swimnetwork

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SAN DIEGO, CA—Digitaria, a leading digital marketing and technology firm, today announced the launch of the newly redesigned website Swimnetwork.com to become the ultimate “swimming lifestyle” resource.

Swimnetwork will be the one-stop-shop for swimming coverage, news and analysis.

Digitaria, a leading digital marketing and technology firm, today announced the launch of the newly redesigned website http://www.swimnetwork.com to become the ultimate "swimming lifestyle" resource.

Swimnetwork.com is the digital entertainment and personality site of USA Swimming, the National Governing Body (NGB) of swimming in the United States, featuring news, entertainment, an online community and webcasts from key swimming events. The site connects athletes and fans nationwide, positioning Swimnetwork.com as the leading online destination for swimming coverage, information, and interactive content.

The new site will highlight key events for swim fanatics nationwide, making it easier for visitors to stay up to date on upcoming meets. For example, in 2010, Swimnetwork will debut its All Lanes Lead to August series, highlighting the two major events in Irvine, California; the ConocoPhillips USA Swimming national Championships and the Mutual of Omaha Pan Pacific Championships which both take place in August 2010. Leading up to these events, Swimnetwork will provide live Web casts of seven USA Swimming Grand Prix events and two YMCA National Championships.

The site also includes a new digital platform, which will provide Swimnetwork the opportunity to manage users needs through a more powerful, and streamlined navigation process and robust content management system. The new digital platform will also highlight the most desired content and information providing a fluid experience across all aspects of Swimnetwork.com.

"Digitaria is excited to work with USA Swimming in creating the new Swimnetwork.com. The implementation of a new digital platform provides streamlined access to all the great content they produce," said John Van Spyk, GM of Digitaria Sports. "It is a truly dynamic site that focuses on delivering rich content while fostering an engaging and interactive community."

Digitaria's work with Swimnetwork.com aims to provide a stronger voice and online presence for swimmers nationwide through a variety of social media applications. The new site emphasizes how content is delivered through an even greater focus on internal stories, columns, blogs and user personalities. Additionally, the site is able to aggregate content from other sites, creating a hub for fans to get all of the latest swimming information in one convenient location.

"Swimnetwork.com and it's personalities, are the voice of the swimming culture, so there was a focus to promote these experts and all the experience, knowledge, relationships and access they share with the fans and users of the site," said Van Spyk.

The redesign of Swimnetwork.com also strives to establish the site's legitimacy as a news, entertainment, and media source in the online swimming community. With the implementation of a new and powerful digital platform catering to a strong user experience, content will be easier to find and consume—satiating the online needs of swimming fans and participants.

“With the new Web site we hope to entertain and engage swimming fans in an unprecedented way,” said Andrew Silver, Director of Interactive Properties for USA Swimming. “Swimnetwork will be the one-stop-shop for swimming coverage, news and analysis.”

About Swimnetwork
Swimnetwork.com is the ultimate “swimming lifestyle” resource, providing event coverage, entertainment and swimming tips for the sport’s core enthusiasts. Owned and operated by USA Swimming, Swimnetwork.com delivers original swim-themed programming, exclusive national event coverage, community interaction, and daily news. Catering to competitive swimmers, fans of the sport’s elite and fitness swimmers, Swimnetwork.com is an interactive destination for the chlorine-minded. Share your love of the sport. Get tips to reach personal bests. Read up on Team USA. Swimmers are their own breed of athlete. Swimnetwork.com is its own breed of Web site. Share our passion. Experience Swimming. Connect at Swimnetwork.com.

About Digitaria
Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, NFL, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.
Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement.

For additional information, please visit: http://www.digitaria.com.
Follow us on Twitter at http://www.twitter.com/digithoughts.

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