Carrentals.co.uk in Pole Position for Natural Search Rankings

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Leading car hire comparator tops the charts with a 54% market share for car hire terms in September on Google natural search.

Carrentals.co.uk topped th rankings for both domestic and worldwide search terms in September.

Award-winning comparator Carrentals.co.uk has topped the natural search rankings for car hire search terms in September, achieving 54% for the 1.5 million car hire-related searches performed in September through ranking at position one for 147 of the 3,800 keywords analysed, according to the car hire sector report* from leading independent search engine marketing agency, Greenlight.

The report also revealed that Carrentals.co.uk topped the rankings for both domestic and worldwide search terms in September, with 63% and 52% reached respectively, as well as being the most visible website across all car hire keywords.

Gareth Robinson, managing director of Carrentals.co.uk, says: “Greenlight’s report highlights the strength of our position online, with our expertise in search engine optimisation positioning us at the forefront of the market. Despite the recession, 2009 has been a great year for us, with our sales outstripping targets across the board.”

Carrentals.co.uk has already reported results from its bumper summer, with a 38% year on year increase in its bookings, (1 June – 31st August), and a corresponding 72% increase in revenue.

Gareth adds: “Our success underlies the quality of service we offer, as unlike many other price comparators, our CPA approach ensures that we are ale to offer both rental companies and customers a better deal, with suppliers benefitting from a fairer, more cost-effective service with no pay-per-click and customers able to choose from low prices from a wider selection of providers.

“We’re very proud of the results we have achieved to date, but know that there is still far more potential in the market and we will be looking to further develop our services going into 2010 to help strengthen our existing position.”

The company has achieved its success in just six years, with the site first launching in 2003 as a car hire broker. In 2007 Carrentals.co.uk re-launched to become a car hire comparison site and won Best Car Hire Website in the 2008 Travolution Awards, and Best Ski Car Rental in the 2008/09 Good Ski Guide Oscars.

Carrentals.co.uk compares car hire deals from up to 50 rental companies, including Alamo, Budget, easyCar, Holiday Autos and Sixt, in over 9,000 locations worldwide.

For more information visit http://www.carrentals.co.uk

About Carrentals.co.uk
Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the Carrentals.co.uk site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 9,000 locations.
Websites searched include Alamo, Budget, easyCar, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the Carrentals.co.uk site quickly comparing prices and allowing customers to refine their search by car type.

The Carrentals.co.uk site also features over 5,000 pages of travel information in a mini-guide format.
In 2008 Carrentals.co.uk was voted Best Car Hire Website in the Travolution Awards. To book or for further information visit http://www.carrentals.co.uk

About Greenlight
Greenlight is an award winning, specialist search marketing agency providing targeted and accountable natural and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment. http://www.greenlightsearch.com

*Greenlight’s‘Car Hire Sector Report – Q3 2009’ profiles search behaviour in this sector. It assesses which brands, aggregators and review sites are the most visible in natural and paid search results, and hence have the greatest share of consideration when UK-based searchers go to Google to look for and hire a car around the world. The report is based on search volumes for the last quarter, with a focus on September to give a more in-depth analysis.

Media Contact
Debbie Williams
Context
T: 01625 511966
F: 01625 511967
carrentals(at)contextpr(dot)co(dot)uk
contextpr.co.uk

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Helen Young
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