An Industry Bouncing Back: Alltech Announces 2010 Lecture Series

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John F. Kennedy once observed, “When written in Chinese the word crisis is composed of two characters. One represents danger, and the other represents opportunity.”

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The Bounce Back lecture series will focus on how to succeed in life and in business - it is a forum for solutions.

The year 2009 was marked by almost unprecedented crisis which had a domino effect around the world. However, in the midst of crisis, many organizations renounced the danger and chose instead to embrace the opportunities presented.

This resilience and ability to ‘Bounce Back’ is the theme of Alltech’s 2010 North American Lecture Tour. Speakers on the 21 stop tour, taking place from January 10 - 22, will explore how agriculture and the animal production industry can bounce back from an arduous year of high raw material prices and low profits and bounce forward to a year of growth and profitability.

“The Bounce Back lecture series will focus on how to succeed in life and in business - it is a forum for solutions. We invite attendees to bounce back from the challenges of this past year and to bounce forward with optimism, with innovative technologies and with a fresh approach. We also want to discuss how we as an industry need to bounce back, satisfy consumer demands, and put ourselves on more solid footing for the future through branding,” said Alltech President, Dr. Pearse Lyons.

The ‘Bounce Back’ program will present nutritional and business strategies that companies can employ to ensure strong earnings and to increase profitability in 2010. Industry concerns such as an ever-increasing demand for traceability and the inability to secure consistent raw materials will be addressed. Building sustainable teams through the training and development of employees, strategy formulation as well as establishing progressive management systems will be explored.

The ‘Bounce Back’ program is based on a model that Alltech has successfully implemented across its global offices and facilities. In a year of crisis, this model has enabled Alltech to continue to increase sales as well as build five manufacturing facilities around the world and opening an eco-friendly co-generation plant in Serbia. Alltech also opened a new facility in Clovis, New Mexico, increasing its North American regional offices to 11 different sites which range in capabilities from customer marketing support to local production to laboratory services.

Alltech has made traceability a core component of its business strategy over the past five years through its unique Alltech Quality System covering its entire supply chain, which has been recognized around the world. The company’s commitment to ‘primacy in science’ is stronger than ever, as highlighted by the 75 patents on its brands and technologies. At a time when mycotoxins pose major concerns, the company offers an industry leading and scientifically proven patented solution and is a reference for the industry through the website

During the ‘Bounce Back’ lecture tours, participants will be provided with ten key points to help them ‘Bounce Back’ as well as ten factors that are essential in order to attract, train and retain talented team members.

For the first time ever, the tour will feature panel discussions which will invite guests to submit questions in advance. Questions can range from business strategies like better staff training as well as fundamental nutritional strategies.

“This year’s lecture is not just about nutrition but it is also about profit, sustainability and building a platform for the future. In 2009 Alltech was featured as one of seven green companies by Inc. magazine. With the North American Lecture Tour, we invite you to learn from our experiences and to share your ideas with us on how we can all work together to build a sustainable future as well as a better today,” continued Lyons.

For further information please visit:

Dates and locations for the 2010 North American Lecture Tour are:
January 11
Columbus, OH             Blackwell Inn                                            9am
Wausau, WI                 Holiday Inn-Wausau Rothschild                3pm
January 12
Waterloo, ON             St. George Banquet Hall                         9am
St-Hyacinthe, QC        Hotel Des Seigneurs                                 3:30pm
January 13    
Burlington, VT             Sheraton Burlington Hotel                    9am
Mount Morris, NY     Genesee River Restaurant                         3pm
January 14
Lancaster, PA             Lancaster Host Resort                         10am
Lexington, VA             Virginia Horse Center                      5pm
January 15
Gainesville, FL             Hilton University of Florida                9am
Auburn, AL                 The Hotel at Auburn University         2:30pm
January 18
Ames, IA                     The Gateway Center                             9am
Mankato, MN             The Country Inn and Suites                 3pm
January 19
Brookings, SD             Swiftel Center                                         8am
Lethbridge, AB             Lethbridge Lodge Hotel                    3:30pm
January 20
Pendleton, OR             Red Lion Inn                                         9am
Twin Falls, ID             Shilo Inn Suites                                 4pm
January 21
Fresno, CA                 Holiday Inn Fresno Downtown             9am
Lubbock, TX             National Ranching Heritage Center         5:30pm
January 22
Clovis, NM                 Alltech New Mexico                                 9am
Springfield, MO         University Plaza Hotel                            4pm


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