Making Sensitive Teeth A Thing Of The Past

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Colgate launches a new exclusive technology to help the millions of consumers suffering from sensitive teeth

Colgate Sensitive Toothpaste

Unbelievably, almost two thirds of people worldwide will suffer from tooth sensitivity at some point in their lives. Cold air, a hot drink or a sweet dessert can trigger acute sensitivity pain.

Colgate-Palmolive is proud to announce the launch of its new revolutionary toothpaste which is set to transform the lives of sensitive teeth sufferers all over the UK. Moving away from the typical formula’s used in other toothpastes, Colgate® Sensitive Pro-ReliefTM is the first of its kind to make use of Pro-ArginTM; a new technology that has been clinically proven to deliver instant and lasting relief against tooth sensitivity.

Unbelievably, almost two thirds of people worldwide will suffer from tooth sensitivity at some point in their lives. Cold air, a hot drink or a sweet dessert can trigger acute sensitivity pain. It is a condition which can result in sufferers avoiding certain foods and drinks in fear of having sensitive tooth pain.

Colgate’s ground breaking Pro-ArginTM technology uses arginine, an amino acid which effectively plugs the channels which lead to sensitive tooth nerves. Whilst most sensitive toothpastes primarily numb sensitivity pain, Colgate® Sensitive Pro-ReliefTM blocks the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.

Colgate® Sensitive Pro-ReliefTM can be directly applied to a sensitive tooth to deliver instant relief, the correct method to achieve this is by using your finger tip to directly massage for one minute. With regular brushing, the toothpaste builds a lasting protective barrier that acts like a seal against sensitivity.
This new technology is also available in surgeries as a prophy paste. This in-surgery treatment is perfect for those suffering from sensitivity, and may encourage those who may choose to avoid dental care for fear of experiencing pain to once again visit the dentist.

As a global leader in oral care, Colgate-Palmolive continues to deliver solutions that address serious oral conditions, helping to improve the oral health and well-being of consumers worldwide. The launch of Colgate® Sensitive Pro-ReliefTM toothpaste extends Colgate-Palmolive’s technology leadership to the sensitive segment and could revolutionise the way millions of consumers treat and prevent sensitivity pain.

Notes to editor:
Use only as directed
Products are available from high street chemists and major supermarkets:
Colgate® Sensitive Pro-Relief™ toothpaste 75ml RRSP - £3:49
Colgate® Sensitive Pro-Relief™ toothpaste 35ml RRSP - £1.79

For more information please contact the Palmolive press office on:
Colgate-palmolive_uk.cohnwolfe.com / 0207 331 5445

About Colgate-Palmolive
Since its launch over two centuries ago, Colgate-Palmolive has evolved from a small soap and candle business that William Colgate began in New York City into a truly global company serving hundreds of millions of consumers in over 200 countries. Colgate is a leading manufacturer of oral care products, providing a wide range of products including some therapeutic brands to improve oral health and help prevent gum disease. Colgate works alongside healthcare professionals to deliver innovative and trusted products that meet the needs of modern consumers.

Please visit http://www.colgate.co.uk for more information

References
http://www.colgate.co.uk
http://www.colgatesensitiveprorelief.co.uk

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Stephanie Clark
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