Wakefly Reveals the Benefits of Online Marketing in 2010 for SMBs

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Companies which pulled back during recession disadvantaged by loss of momentum

A company’s online presence is a powerful window that establishes and builds positive interaction with potential and current customers.

Many businesses will begin 2010 with their customers spending less and marketing budgets slashed. Despite these conditions, companies still need to deliver more—and more qualified—sales leads than ever. Wakefly, an online marketing consultancy based in Westborough, Mass., thinks this challenge is also an opportunity. Based on its work with business throughout the recession, Wakefly found that companies which extended themselves by staying visible and continuing to market online are poised for bigger returns as the economy improves than those businesses that pulled back to save money as the economy shrunk.

The key to coming out of the recession more successful than competitors is momentum, according to Wakefly. Businesses that pulled back and “went dark” to save money on marketing and advertising now have to compete against companies which stayed visible during the toughest months. That loss of visibility momentum will hinder companies re-starting their marketing efforts as they fight for consumer mindshare against those businesses that continued to spend.

“A company’s online presence is a powerful window that establishes and builds positive interaction with potential and current customers,” said Dean Dorazio, CEO of Wakefly. “If you treat your online visibility as an ongoing, critical business process, you’re placing yourself ahead of the competition. 2010 promises to be a highly competitive business climate. Enhancing your online presence now provides critical, ongoing sales leads to an emerging business.”

As a service to companies new to online marketing, Wakefly is providing some tips on how to quickly get found on the web, which provides leads much quicker than traditional marketing techniques, and is one the most effective starting strategies to build visibility on today’s most popular search engines: Google, Yahoo and Bing. According to a study from Cornell University, 50 percent of all clicks come on the first page of a search engine’s list of results. Second place is worth only 13 percent.

Among other activities, businesses interested in increasing their visibility according to Wakefly should:
1.    Understand the terms and phrases your prospects are searching for. Google offers a free tool to view the most commonly used search terms in your industry. Use this service to locate the most commonly used terms in your industry and adopt your online content accordingly.
2.    Take advantage of free local coverage. All major search engines have free local listing options that list local companies when specific geographic keywords are searched. This free offering will build your visibility to a local audience, which for many businesses are some of their most qualified sales leads.
3.    Increase the quality and quantity of web content. Building keywords—those terms people type in to search engines to find a business—can only get your company so far. The next step is to create interesting and popular content that is posted on other web sites. Having a higher degree of interaction with inbound users will exponentially enhance your visibility.

Following these tips will increase a company’s presence online and help generate more sales leads throughout the New Year. For additional tips and expertise on all aspects of online marketing, go to http://www.wakefly.com.

About Wakefly:

Wakefly is a full-service online marketing consultancy specializing in search engine optimization, pay-per-click advertising, Web design and site development. With a comprehensive combination of strategic and technical expertise, Wakefly helps businesses execute on their online strategy from conception to execution. For more information, visit http://www.wakefly.com.

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Adam Novak

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