People are becoming more aware of what they’re consuming, so giving them more value in what they’re buying is what really counts
(PRWEB) December 23, 2009
CBC Radio 1's "Safe Sex Toys" special edition featured an interview with the Montreal-based online sex shop, Hot G Vibe. The intention of this interview was to see whether or not Canadian sex toy manufacturers would agree with MP Carolyn Bennett’s intention of regulating the package and labels of adult toys across Canadian sex stores.
The increased awareness of public discourses surrounding “Going Green” in North American cities is leading to innovative propositions for further environmental and health regulations.
In Canadian politics, these issues have become a grave concern for the Liberal party, particularly for party member Carolyn Bennett. Being a former physician herself, Bennett focuses a lot of her attention to public health.
In one of her latest letters to the Ministry of Health, Bennett proposed a law to implement a certified inspection label on the packaging of sex toys sold in Canada.
Chemicals like phthalates have traditionally been blended in with silicone and plastic to enhance a toy’s properties such as better flexibility and a more realistic feel. However, recent studies have shown that phthalates cause several health problems. Since then, these substances have been banned in children’s toys in most countries.
In a recent CBC Radio 1 interview, talk show host Steven Rukavina asked Hot G Vibe’s Marketing Director Geoffrey Mason what the company thought about Bennett’s proposal. “I think in the entire industry, it would affect it greatly,” Says Mason, “As for us, we’ve removed phthalates and do not purchase toys with phthalates in them so for us it wouldn’t be a problem.”
Mason suggests that if the law passes, the entire infrastructure and regulation of the Canadian sex toys market would undergo serious changes. Tight regulations would cause an increase in prices and banning of specific products. However, Hot G Vibe would not feel the hit.
Hot G Vibe manufactures its own products that follow a strict manufacturing protocol. Its main product is a versatile vibrating ring that uses a mercury-free battery and the highest quality silicone. The goal of having tight restrictions on the toy is to meet a higher standard of customer satisfaction. This business strategy also enhances the product and company's image.
Since there are no regulations on sex toys in Canada, it could be a good idea to start doing it. The European Union already enforces strict regulations on the labeling of adult toys and even bans toys that contain harmful chemicals like phthalates and PVC.
In an economic recession, it is the best time for companies to start making changes and becoming proactive as new markets open up. Hot G Vibe has shown that even if it costs slightly more to make a better product, it pays off in the end.
To inform visitors about different toys and to educate them about safe sex, Hot G Vibe introduced a sex education section on their website. It is there where visitors can gather information from the experts.
“People are becoming more aware of what they’re consuming, so giving them more value in what they’re buying is what really counts,” confirms Sacha Shein, Public Relations Director for Hot G Vibe, “We strongly advocate toy users to buy sex toys responsibly and to be more aware of what is safe and what isn’t. Because there are no label regulations on the packages, companies can get away with putting anything they want on them”.