Seven Ways To Get The Media Attention You Deserve
Lakewood, CO (PRWEB) December 28, 2009
Metro Denver-based Absolutely Public Relations celebrated its tenth anniversary in 2009 and achieved key media placement results for clients in both the traditional and social media spaces. The year end review is shared by Absolutely PR Owner/Founder Maggie Chamberlin Holben, APR, who says, "Absolutely PR represented the Colorado Cleantech Industry Association, Bell Aquaculture, the Colorado BioScience Association, Baxa Corporation, Dr. Martha Lucas/Cosmetic Acupuncture Seminars, and Holben Building Corporation in 2009."
Results-Focused Media Relations Consulting
Holben says Absolutely PR's intent focus on campaign results and regular monitoring is what separates her firm from others. Further, Absolutely PR has aggressively embraced and consistently incorporated the Internet and social media tactics into its package of value-added services for clients during the past decade. Absolutely PR offers PublicRelationsNewsroom.com, Expert411.com and DenverPRNewsroom.com to help clients achieve media relations success. The company also maintains News Feed Blogs to turn up the volume on client messaging.
In March, Absolutely PR placed a 168-inch feature for Bell Aquaculture in the Chicago Tribune print edition. The article by Food Columnist Bill Daley ran in the "Good Eating" section of the print edition and online. Ad value equivalency of the print exposure equates to $67,872. Print circulation reported by CisionPoint is 516,032 and the web edition has 3,615,338 visitors per month. Also in March, Bell Aquaculture was featured on Newslink Indiana TV and in Fish Farming International. Bell Aquaculture's Absolutely PR news feed blog is found at http://indianayellowperch.blogspot.com.
Following in July, Absolutely PR assisted the newly formed Colorado Cleantech Industry Association (CCIA) to launch to public acclaim at a Colorado Governor's mansion event. 9News Adam Schrager featured the new association, as did numerous other media outlets, including the Denver Post with a Q&A profile of Founding Executive Director Christine Shapard. The CBSA news feed blog (http://coloradocleantech.blogspot.com) has the coverage links archived. As part of its "PR Agency of Record" duties, Absolutely PR also initiated the CCIA's social media program at Google Blogger, Twitter, LinkedIn, Facebook and YouTube.
The Colorado BioScience Association (CBSA) also enjoyed similar positive media exposure through the assistance of Absolutely PR. Since initiating CBSA's media relations program in 2005, there have been 786 recorded print editorial media placements featuring CBSA, which is the equivalent of $676,773.11 if the same amount of space was purchased in advertising. This exposure totals 45,179,877 in circulation (figures as of November 30, 2009, media metrics report). Absolutely PR launched and manages CBSA's social media program. The CBSA Twitter page (http://www.twitter.com/cobioscience) now has 3,434 followers. Further, CBSA's LinkedIn group membership currently totals 547; Facebook Fan Page (http://www.facebook.com/ColoradoBioScienceAssociation), 204 fans; and YouTube Channel, 352 video views.
Baxa Corporation experienced similar positive media exposure through its relationship with Absolutely PR during seven contract engagements. Since initiating Baxa Corporation's media relations program in 2003, there have been 1,312 recorded print editorial media placements featuring Baxa, which is the equivalent of $650,358.04 if the same amount of space was purchased in advertising. This exposure totals 43,861,646 in circulation (figures as of November 30, 2009, media metrics report).
In February, Baxa Corporation's STAR Center training facility was featured in a Pharmacy Purchasing & Products product spotlight, http://www.pppmag.com/pp-p-february-2009/product-spotlight-baxa-corporation, Pharmacy Times also had numerous Baxa product reviews in 2009. A bylined article featuring Baxa Corporation's new NeoThrive™ system is in the queue for early 2010 publication in Today's Medical Developments thanks to Absolutely PR's efforts.
About Maggie Chamberlin Holben
Holben is accredited by the Public Relations Society of America and is a member of the PRSA Counselors Academy. She's served on the CBSA board of directors since April 2005, chairing the association's Communications Committee. Frequently interviewed as a Public Relations Expert, Holben's PR perspective was included in the March 18 lead article in the Boulder Daily Camera article, Feds: BCH wasn't told to withhold information about dirty needles.
She holds a B.A. in Journalism from the University of Oklahoma and has taught advertising and PR on the university level. In early 2009, Holben's "Seven Ways To Get The Media Attention You Deserve" was published in the PRNews' Media Training Guidebook. She blogs pitches, placements and PR tips at http://denverpr.blogspot.com and tweets from http://www.twitter.com/DenverPR.
About Absolutely Public Relations
Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in international, national, trade press, local and social media. Visit http://www.AbsolutelyPR.com.
Maggie Holben, Absolutely Public Relations - 303-984-9801