Kurani Interactive Launches New Mannington Website to Help Make Floor Selection Simpler

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Redesigned Mannington website by Kurani Interactive complements new branding and makes it easier for site visitors to research flooring options.

Visit the new Mannington website at www.mannington.com

"Choosing the right floor can be a hard decision, we made it simpler," said Alan Mazzan, user experience director and partner at Kurani Interactive.

Renowned New Jersey interactive agency Kurani Interactive today announced the launch of the newly redesigned website built for Salem, New Jersey based Mannington Mills.

Mannington called upon Kurani Interactive to redesign its website, http://www.mannington.com, to offer a fresh look consistent with their new branding effort that complements the in-store customer experience. In business since 1915 and family-owned for four generations, Mannington and its associates still operate under the same mission and values set forth by its founders: To be the best people to do business with in the flooring industry. This message is reflected in the new website design, which has been simplified to create a more engaging user interaction in browsing and researching the right product.

"Choosing the right floor can be a hard decision, we made it simpler," said Alan Mazzan, user experience director and partner at Kurani Interactive.

The new residential website integrates a customized Sitecore .NET content management system, allowing for quick and easy bulk updates to the Mannington product lines, which are now showcased through a layered Flash interface. Users will find improved functionality and clearer, more intuitive navigation. Tools such as a new “floor finder”, store locator, redesigned virtual decorator and Google search appliance help visitors find what they need faster. In addition to a sleek, eye-catching layout consistent with the new branding, the website highlights Mannington’s commitment to sustainability and continual environmental improvement.

The relationship between Mannington and Kurani Interactive began when the flooring company was in need of an expanding rich media ad to promote its events. Kurani developed a Dart Motif ad that received numerous awards and generated significant ROI. The partnership then evolved into the recent website redesign accompanied by ongoing maintenance support, and email marketing design and management.

About Mannington
Mannington is the only U.S. manufacturer of residential and commercial flooring that offers a full range of flooring solutions from a single source – Hardwood, Resilient, Porcelain Tile, Laminate, Luxury Vinyl Flooring, Commercial Carpet, Premium Rubber Flooring and Advanced Composite Flooring. For more information, visit http://www.mannington.com.

About Kurani Interactive
Kurani Interactive is a New Jersey-based interactive agency that has won dozens of awards in the areas of digital strategy, website development and internet marketing campaigns. Visit Kurani Interactive’s website at http://www.kurani.com or call 1-800-889-7676 to reach a representative from Kurani Interactive.


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