Bloggers’ Charitable Organization Brightens the Holidays for Children in Local Hospitals

Share Article bloggers bring toy donations from Corolle, Steiff, LeapFrog, Scholastic and Klutz to Children’s Hospital of Philadelphia and Schneider Children’s Hospital on Long Island.

Bloganthropy at Schneider Children's Hospital

If you blog about your volunteering, you might influence others to do the same...before you know it, you have reached hundreds of thousands of people.

Teams of bloggers in Philadelphia and on Long Island, led by Debbie Bookstaber and Candace Lindemann, co-founders of, brought toy donations to two children’s hospitals today.

Children recuperating from surgery and battling illnesses benefit from play therapy and from knowing others are thinking of them. Families need to focus their energy on helping their children recover and generous individuals, organizations, and corporations can provide support in the form of products, financial contributions, and volunteer hours.

Having a child in the hospital is something that Lindemann understands well. “When my daughter was three months’ old, she had surgery,” Lindemann recalled. “A volunteer ‘grandmother’ from Child Life brought by toys and story books—all the little touches that put us and our baby at ease.”

Bookstaber explained’s involvement in the project: “We are frequently contacted at our Mommy Blog,, by toy companies who want us to share their products. What better way to share some of our favorite toys than by bringing them to children who are in the hospital this holiday season?”

Corolle, Steiff, LeapFrog, Scholastic and Klutz have all generously donated thousands of dollars in toys as part of the effort. Veronique Christensen, who writes at Little Elephants, and Sarah Peppel, who writes at Genesis Moments and DIY Frugal, joined Lindemann and Bookstaber in delivering the donations.

Children’s hospitals welcome new, unopened toys for the patients and the playroom. Playgroups and other organizations can host events at area facilities, charging reduced admission in exchange for a new, unwrapped toy, and then bring the toys they collect to their local children’s hospital.

Children’s hospitals are also always in need of volunteer entertainers, tutors, and helpers, who typically must be screened and commit to monthly volunteer hours.

Some children’s hospitals are offering an innovative way to volunteer, especially during flu season. On a closed circuit television channel, visitors can conduct performances, lead craft sessions, and answer interview questions from the children about their careers. Bloganthropy team member Christensen will record a winter craft project for the children at Schneider Children's Hospital.

Bookstaber and Lindemann hope that Bloganthropy’s projects will inspire others to donate their time and talents in their own communities. “What is great about social media is that your message goes viral,” Bookstaber noted. “If you blog about your volunteering, you might influence others to do the same. They will tweet and update their facebook statuses and before you know it, you have reached hundreds of thousands of people.”

Lindemann added, “We know a lot of other people using social media are trying to make a positive difference in the world. is designed to amplify these acts by matching the power of social media with the resources of corporate giving, sharing ideas, and spreading the word.”

About Bloganthropy

Bloganthropy combines the power of social media with the resources of corporate giving. Bloganthropy is a non-profit organization. (501c3 status pending.) The JAR Group, an interactive marketing agency based in Brooklyn, NY, is providing is providing technical expertise, social media consulting and search engine marketing to assist in these efforts.


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Debbie Bookstaber
(646) 290-8659 ext. 6003
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