PointAbout Creates iPhone App for HitFix

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“Find Your Fix” iPhone app arrives in time for the holidays.

HitFix App, Created by PointAbout

Giving quick, on-the-go access to high quality entertainment information in a mobile form factor, with app notifications to remind users when an upcoming show or movie is starting, has proven very popular.

PointAbout, Inc., (http://www.PointAbout.com) is pleased to announce the release of a free iPhone app for HitFix (http://www.HitFix.com) that will allow HitFix fans to access insider entertainment coverage right from their iPhones.

Warner Bros’ Sherlock Holmes is the presenting sponsor of the HitFix app that also showcases the breaking news and insider content delivered by HitFix's experienced editorial team.

The HitFix app was developed by PointAbout, Inc. a Washington, DC based software company that specializes in high-end Apple iPhone and Google Android app development.

HitFix CEO Jennifer Sargent says, “The Find Your Fix iPhone app empowers 18-34 year old fans to manage their entertainment life on the go. Integration of sophisticated but easy to use location-based services, high-quality video, alerts and searchable events features was critical to creating a differentiated and must-have app. PointAbout has been instrumental in the development and successfully delivered this seamless and elegant on-the-go experience for our entertainment fans.”

The Find Your Fix iPhone application includes “Must Watch” TV and movie content, along with NFL Games, Theater, Music and Local news, content and information. It also features exclusive movie and TV trailers that can be viewed right from the phone.

"This HitFix app was a favorite among our development team," said Scott Suhy, CEO of PointAbout. " Giving quick, on-the-go access to high quality entertainment information in a mobile form factor, with app notifications to remind users when an upcoming show or movie is starting, has proven very popular.”

About PointAbout: PointAbout is a high-end developer of iPhone and Android mobile applications. Its clients include The Washington Post, Gannett, Kaplan, Politico and others. PointAbout is also a creator of http://www.AppMakr.com, the first web-based self-service site to create a fully native iPhone application. Learn more about PointAbout at http://www.PointAbout.com or contact Daniel Odio at 1.800.976.3703.

About HitFix
HitFix (app at http://www.HitFix.com/iphone) brings the world of entertainment to fans of movies, television and music without the gossip and provides insider views and analysis on the news, events and information that matter most. Profiled in BusinessWeek as one of “America’s Most Promising Start-ups” (3/17/09), HitFix is led by experienced Hollywood insiders and business executives whose insightful, timely editorial content complements the HitFix Forecast. The site is updated hourly and reaches over 500,000 unique visitors per month.

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Daniel R. Odio
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