Mascus Enters the US Market

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Mascus, the worldwide premium media for heavy machinery and transportation vehicles continues its globalization

2009 has been a good year for Mascus. Even with the worldwide economic situation, we have been able to agree new partnerships and open offices in eleven countries on five continents. Our 'multi-local' concept has proved to apply in every market

Mascus present in five continents.

At the beginning of November 2009, Mascus, the worldwide premium media for heavy used machinery and transportation vehicles signed another agreement to open an office in the United States. For the last twelve months, the vertical has opened new offices on five continents, including the following countries: Portugal, Slovakia, France, South Africa, Canada, Australia and New Zealand, Malaysia, Singapore and Indonesia.

“It has been a good year for Mascus. Even with the worldwide economic situation, we have been able to agree new partnerships and open offices in eleven countries on five continents. Our 'multi-local' concept has proved to apply in every market.” says Fredrik Larsson, Mascus Managing Director.

Mascus USA- excellent opportunities

Mascus’ new partner in the United States is CarolinaClassifieds.com. Marc Mandt, CIO of CarolinaClassifieds.com and Country Manager of Mascus USA, comments about the partnership: "We are very excited about our cooperation with Mascus and are looking forward to our launch in the United States. The US market presents an excellent growth opportunity for both companies, and the Mascus platform is clearly the best solution for buyers and sellers of equipment and related products and services. We are confident that the technical advantages offered by the Mascus platform will provide the US market with the best site for equipment sales, along with the ability to provide sellers with the only truly global marketplace available today.”

Mr. Mandt believes that the growing demand for export of used equipment creates a tremendous opportunity for sellers in the United States. “The global presence of Mascus will be a great asset for these sellers. The current economy offers an excellent opportunity for customers in the US to sell their new and used trucks, forklifts, construction and agriculture equipment, as well as grounds care and forestry machinery in both the US and international market. There is no easier way to sell used machinery in the US and the world!”, he adds.

Mascus’ successful internationalization concept

Mascus has been successfully expanding for the last two years. Currently, the vertical is present in 32 countries worldwide and its services are available in 33 languages.

“We have often been asked, why the Mascus concept has proved to work so well even in challenging economic times. There are two main reasons behind this; our global presence and excellent platform and services.” says Tomasz Odrobinski, Mascus Internationalization Director.

“After opening the US office, we are not going to stop. We will further our internationalization plans continuing from the US to Mexico and South America, from Australia and New Zealand to India, China, South Korea and Japan, and from Europe to North Africa and the Middle East” he concludes.

Contacts:

Robert Tate, UK & Ireland Region Manager, Mascus +44 (0) 7970 23 00 55, robert.tate(at)mascus(dot)com

Fredrik Larsson, Managing Director, Mascus +358 50 314 2511,fredrik.larsson(at)mascus(dot)com

Tomasz Odrobinski, Internationalization / Marketing Director, Mascus, +358 40 750 4922, tomasz.odrobinski(at)mascus(dot)com

Marc Mandt, CIO & Co-Founder, CarolinaClassifieds.com, Country Manager, Mascus USA, +1 877-7-MASCUS, +1 704-246-0900, marc(at)carolinamoneysaver(dot)com

CarolinaClassifieds.com is based in Charlotte, North Carolina USA. The company publishes a direct-mail shopping guide titled CarolinaMoneysaver.com and has a website of the same name. The company has also begun a rollout of a portfolio of niche websites beginning with CarolinaCoupons.com. Additional niche sites will be announced over the next few months and will operate within a newly formed division called Blue Marlin Media.

Mascus (http://www.mascus.com) is an online classified vertical for used heavy machines and used trucks. Mascus operates in six sectors: Transportation Vehicles, Agriculture, Construction, Material Handling, Grounds Care and Forestry Machinery. Currently, there are over 85.000 units worth €3 Billion EUR ($4.46 Billion USD) from dealers from 32 countries and the marketplace operates in 33 different languages. In addition, Mascus is the owner of a heavy used machinery directory called Mascus Locator. Mascus gives sellers and buyers of heavy equipment the possibility to trade used machines and trucks locally and internationally and advertise their business in worldwide heavy industry directory. Mascus is a part of the Finnish Alma Media Oyj group (http://www.almamedia.fi).

Notes for Editor:

Press materials and pictures:
English: http://www.mascus.com/press

General Press Inquiry: media(at)mascus(dot)com

For more information:

Polina Nikolova, Mascus Communication Manager,+ 358 50 381 49 45, polina.nikolova(at)mascus(dot)com

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Polina Nikolova
Mascus US
+358 50 381 49 45
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