(PRWEB) December 22, 2009
AdMonsters, in partnership with IASH, will hold its second Network Ad Operations Forum on 21 January, 2010 in central London. AdMonsters developed this forum to extend its unique and unique valuable conference format to address the specific operational and technical issues faced by advertising networks. This event will build on the success of the first Network Ops Forum, which was held in July 2009. Registration is open to anyone who runs ad operations or ad technology within an advertising network or at an agency or publisher that operates a network. Register on the AdMonsters website at admonsters.com.
As with all AdMonsters events, attendees can expect to return to the office with a better understanding of the key challenges facing the industry and a detailed list of short-term, tactical solutions. AdMonsters members regularly rate AdMonsters events as the most valuable forum they attend.
“The open discussion forum that AdMonsters provides has been a great environment for operations leaders in publisher, agency and network businesses to share ideas and work through industry innovations to the benefit of all participants,” says Federica Apperio, MD of .Fox Networks in the UK. “It’s not often that the operations side of any business can brainstorm and validate their own ideas with likeminded industry people, and AdMonsters gives them the platform to do so in a confidential environment”.
From the efficiencies offered to advertisers and publishers in streamlining the buying and selling of display advertising to the cutting edge targeting capabilities - it is indeed the era of ad networks and its importance and growth in the online advertising industry makes it an area of high interest and discussion.
George Odysseos, Head of Publisher Network and Finance at Tribal Fusion, will get the day started with his keynote address “Are You a Next Generation Network Ad Ops Leader?” George will draw on his years of experience with Blue Lithium and Yahoo and his involvement with IASH to present insights into what it takes to stay ahead of the game. As an increasing amount of marketing budgets are poised to move online - and an ever increasing share of that to be delivered via networks – defining best practices and building the best possible operations team possible are critical steps to ensure success.
“AdMonsters has delivered two sold out and highly successful Network Ops Forums to date--one in London and one in the US. It is becoming clear that ad networks are an increasingly important part of the online advertising ecosystem,” said Matt O’Neill, AdMonsters President. “It will be crucial for these teams to collaborate on and define best practices to ensure scalability and operations efficacy. I’m very excited to build on the takeaways from the first two events at the network ops forum in January.”
“IASH are delighted to once again co–host the AdMonsters Network Ops forum in London. This forum will allow people involved in Ad Operations to work together on a number of key issues and be able to implement them effectively and efficiently to improve their business,” said Julia Smith, Head of IASH and co–host of Network Ops Forum.
The cost to attend is £250 GBP/€286 EUR (billed as $410 USD) and IASH members are entitle to a 25% discount on the event. The cost includes the full day event, cocktail reception, and dinner afterwards. Please visit the AdMonsters website (admonsters.org) for more information and to register for the event. Registration is limited to 40 attendees and all attendees are screened to make sure they are the right people before being approved.
Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology. By maintaining their exclusive focus on ad operations, AdMonsters provides a much richer forum than broad industry trade shows. AdMonsters participants are all direct peers, and they focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices, participants come away with immediately actionable solutions that provide real value.
IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.
IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking Internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.