A Partnership between the American Basketball Association and got G.A.M.E.? is set to make 2010 the year of the Lifestyle Bag.

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The American Basketball Association has chosen to partner with got G.A.M.E.? as the provider of the Official Lifestyle Bags of the ABA for the next three seasons. Furthermore, got G.A.M.E.? will play a supporting role in many of the ABA's community outreach programs.

"The ABA is excited to have got G.A.M.E.? as the official Lifestyle Bag"

The got G.A.M.E.? Collection is proud to announce a collaboration with the American Basketball Association in which its member players will carry their belongings in the private label’s Lifestyle Bags for the next three seasons. This union also makes got G.A.M.E.? a partner with ABA and its community outreach programs.

got G.A.M.E.? plans to furnish Limited Edition styles of its Lifestyle Bags to the ABA players in 2010. The stylish, yet sport-friendly bag is a sure fire way to enhance its brand value.    

got G.A.M.E.?, an acronym for “Goals, Achievements, Motivation and Excellence” strives to encourage today’s youth to reach their potential in athletics, in the classroom and in life. The company is welcoming the opportunity to support the ABA’s community outreach programs such as the Boys & Girl’s Club and the YMCA. Vice President of Operations, Lorenzo Pearson is “excited and proud about this partnership with the ABA.”

Joe Newman, co-founder and CEO of the ABA agrees with Mr. Pearson when he notes, “the ABA is excited to have got G.A.M.E.? as the official lifestyle bag and especially as its partner. The products are extraordinary and will be an interest to players and fans of all ages. We are looking forward to a long relationship between got G.A.M.E.? and the ABA.”

About The got G.A.M.E.? Collection:
Now in its third year of operation, got G.A.M.E.? is a private label, specializing in the domain of sports-themed lifestyle bags. got G.A.M.E.? currently operates in New York City with its showroom located off Fashion Avenue at 226 West 37th Street. Its official website is: (http://www.gotgame.net ) got G.A.M.E.? is a business unit of the group company, GSEA Group Inc.

About the American Basketball Association:
Before a merge with the National Basketball Association, the original ABA lasted from 1967-1976. It contrasted the NBA in terms of the rules, the style of the players, and its outlandish promotions. The ABA is now the largest professional sports league in the US with over 50 teams playing this season, over 70 expected next season and has recently announced ABA Global, an international expansion program. The ABA is a public company traded under the symbol ABKB. More information can be found at http://www.abalive.com/ .

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Alyssa Forsell
GSEA Group, Inc.
212.365.4978 ext. 111
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