Unitrends Deploys Silverpop Customer Engagement Marketing Solution

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Unitrends Builds Customer Loyalty with Integrated Customer Communication Solution

The addition of the Silverpop solution to our integrated marketing programs allows us to engage our customers and prospects more actively so that we can build the brand loyalty that results in lifetime customer partnerships

Unitrends (unitrends.com), the leader in affordable, heterogeneous D2D (Disk-to-Disk) and D2D2D (Disk-to-Disk-to-Disk)-based data protection appliances, today announced that it has implemented the Silverpop integrated solution for customer engagement and communication. Designed to complement the new Unitrends company website, the Silverpop solution enables Unitrends to optimize its customer communication programs with the relevant messaging and campaigns customers are most interested in acting on.

“The addition of the Silverpop solution to our integrated marketing programs allows us to engage our customers and prospects more actively so that we can build the brand loyalty that results in lifetime customer partnerships,” said Dr. Mark Campbell, chief operating officer, Unitrends. “We have been impressed by Silverpop’s automated lead flow and response results and are eager to further enable the solution in support of our national channel partner program.”

“We’re pleased that Unitrends selected Silverpop and look forward to helping the company achieve its marketing and sales goals,” said Scott Voigt, vice president of marketing, Silverpop. “We’ve been impressed with the Unitrends’ story of delivering the best data protection backup appliance with the lowest total cost of ownership in the industry – and we are excited about helping them effectively deliver that compelling message to the small and medium business market.”

About Unitrends
Small and medium businesses have the same critical reliance on the integrity of their data as enterprises, but often can’t afford the operational expenditure of a dedicated staff or the capital expenditure of replacing their IT infrastructure. Unitrends provides enterprise-level data protection, at the lowest total cost of ownership in the industry, through a family of scalable disk-based data protection appliances that integrate and protect existing heterogeneous computer and storage systems through a single, intuitive, graphical user interface.

Unitrends uses a common backup and recovery engine for providing protection for over 40 different versions of operating systems and applications. This means you can support Microsoft Windows, Microsoft Exchange, Microsoft SQL, Microsoft Hyper-V, VMware, Sun Solaris, Novell OES, Novell Netware, Novell GroupWise, Novell eDirectory, Linux, FreeBSD, Apple MacOS X, IBM pSeries/AIX, HP HP-UX, SCO UnixWare, SCO OpenServer, IBM iSeries/OS400, and SGI IRIX on notebooks, PCs, workstations, and servers and on DAS, NAS, or SAN storage.

Information about Unitrends can be found at http://www.unitrends.com.

Media Contact:
Kara Hugg
803.454.0300

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